BKNG 📈 Booking Holdings - Overview

Booking Holdings Inc. is a leading provider of online travel and restaurant reservation services, operating a diverse portfolio of brands that cater to the needs of consumers and businesses worldwide. Through its subsidiaries, the company offers a range of services, including online accommodation reservations, travel reservation services, and restaurant bookings, among others. Its flagship brand, Booking.com, is a prominent online platform for booking accommodations, while Priceline provides a broader range of travel services, including flights, activities, rental cars, vacation packages, and cruises.

The company's portfolio also includes Agoda, which offers online accommodation reservations, as well as flight, ground transportation, and activities reservation services, catering to the growing demand for travel and tourism in emerging markets. Additionally, Booking Holdings operates KAYAK, a popular online meta-search service that enables consumers to search and compare travel itineraries and prices across multiple travel sites. OpenTable, another key brand, provides online restaurant reservations and reservation management services to restaurants, streamlining the dining experience for consumers and restaurants alike.

Furthermore, Booking Holdings offers a range of ancillary services, including travel-related insurance products, restaurant management services, and advertising services, generating additional revenue streams and enhancing the overall customer experience. With a history dating back to 1997, the company has evolved significantly over the years, having changed its name from The Priceline Group Inc. to Booking Holdings Inc. in February 2018. Headquartered in Norwalk, Connecticut, Booking Holdings Inc. is a publicly traded company, listed on the NASDAQ stock exchange under the ticker symbol BKNG, with a global presence and a strong online footprint.

From a financial and operational perspective, Booking Holdings Inc. is classified under the GICS Sub Industry: Hotels, Resorts & Cruise Lines, reflecting its core business focus on travel and hospitality. The company's common stock is traded under the ISIN code US09857L1089, providing investors with an opportunity to participate in the growth and development of the online travel and restaurant reservation industry. With its robust portfolio of brands and services, Booking Holdings Inc. is well-positioned to capitalize on the growing demand for online travel and restaurant bookings, driven by increasing consumer adoption of digital technologies and the rising popularity of experiential travel and dining.