(BYRN) Byrna Technologies - Ratings and Ratios

Byrna Technologies Inc. (NASDAQ:BYRN) is a leader in the development, manufacturing, and distribution of less-lethal self-defense solutions. The company serves a global market, with operations spanning the United States, South Africa, Europe, South America, Asia, and Canada. Its product portfolio includes a range of handheld personal security devices and shoulder-fired launchers, designed to provide effective protection without the need for firearms licenses or background checks. These devices fire various projectiles, including chemical irritant rounds, kinetic rounds, and inert rounds, offering users multiple options for self-defense scenarios.

In addition to its core launchers and projectiles, Byrna Technologies offers a lineup of complementary products. These include self-defense aerosols like the Byrna Bad Guy Repellent, a non-lethal spray designed to incapacitate threats temporarily. The company also markets accessories such as the Byrna Banshee, a high-decibel alarm device, and the Byrna Shield, a ballistic shield for enhanced protection. Other ancillary products include sighting systems, holsters, compressed carbon dioxide canisters, and Byrna-branded apparel. This comprehensive ecosystem ensures users have access to a full suite of personal security solutions.

Byrna Technologies employs a multi-channel distribution strategy to reach both consumer and professional markets. On the consumer side, products are sold through the Byrna e-commerce platform, Amazon storefront, and a network of premier dealers and outdoor sporting goods retailers. The company also leverages a Side Hustle dealer program, enabling individuals to resell Byrna products. For professional security customers, the company operates a Train the Trainer program, which ensures that security personnel are properly equipped and trained to use Byrna products effectively.

Originally founded as Security Devices International, Inc. in 2005, the company rebranded as Byrna Technologies Inc. in March 2020 to reflect its expanded product range and strategic focus. Headquartered in Andover, Massachusetts, Byrna Technologies has established itself as a key player in the less-lethal self-defense industry, with a strong emphasis on innovation and customer safety.

From a financial perspective, Byrna Technologies operates with a market capitalization of $660.72 million as of the latest data. The companys trailing P/E ratio stands at 53.05, with a forward P/E of 100.00, reflecting investor expectations of significant growth. The price-to-book (P/B) ratio is elevated at 13.37, indicating a premium valuation relative to book value. The price-to-sales (P/S) ratio of 7.70 suggests a strong revenue multiple, while the return on equity (RoE) of 23.53% highlights profitable operations. These metrics