(CDLX) Cardlytics - Ratings and Ratios

Cardlytics, Inc. (NASDAQ:CDLX) is a leading provider of advertising and customer data platforms, operating primarily in the United States and the United Kingdom. The company’s core offering includes the Cardlytics platform, a proprietary native bank advertising channel that connects marketers with consumers through partnerships with financial institutions. This platform leverages digital channels such as online banking, mobile applications, email, and real-time notifications to deliver targeted advertisements. Additionally, the Bridg platform serves as a customer data platform that utilizes point-of-sale data to enable advanced analytics, targeted loyalty marketing, and measurable marketing impact analysis. Founded in 2008 and headquartered in Atlanta, Georgia, Cardlytics has established itself as a key player in the advertising technology space. Web URL: https://www.cardlytics.com

From a technical perspective, CDLX is showing a declining trend, with its SMA 20 and SMA 50 below the SMA 200, indicating bearish momentum. The stock is trading at $2.44 with an average volume of 884,119 shares over the past 20 days. The ATR of 0.27 suggests moderate volatility. On the fundamental side, the company has a market cap of $136.71 million, with a price-to-book ratio of 2.16 and a price-to-sales ratio of 0.47, indicating a potentially undervalued stock relative to its peers.

3-Month Forecast (Based on Technical and Fundamental Data): - Technical Outlook: CDLX is expected to remain under pressure as the SMA 20 and SMA 50 continue to trend below the SMA 200. Support levels may be tested near $2.00, with resistance at $3.50. The ATR of 0.27 suggests that price fluctuations will remain moderate. - Fundamental Outlook: The company’s focus on enhancing its customer data platform (Bridg) and expanding its financial institution partnerships could drive incremental revenue growth. However, the absence of positive P/E ratios and the lack of return on equity (RoE) may weigh on investor sentiment. Overall, the stock is likely to trade in a range-bound manner with limited upside potential in the near term.