(CHR) Cheer Holding - Ratings and Ratios

Exchange: NASDAQ • Country: China • Currency: USD • Type: Common Stock •

CHR: Advertising, Content, Media, Entertainment, E-commerce, Online, Services

Cheer Holding, Inc. (NASDAQ:CHR), formerly known as Glory Star New Media Group Holdings Limited, is a Beijing-based company specializing in advertisement and content production services in the Peoples Republic of China. Established in 2016, the firm operates through two primary segments: Cheers APP Internet Business and Traditional Media Businesses. It also engages in mobile and online advertising, media, and entertainment. The companys ecosystem includes multiple platforms such as CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform focused on user engagement; and CHEERS e-Mall, which offers products through live streaming, online short videos, and online games. Additionally, it provides CHEERS Telepathy, an AI-driven content creation platform; CHEERS Open Data, a platform offering industry-specific solutions; CheerCar, an interactive entertainment app; and CheerReal, a digital collection NFT app. The company is also developing CheerChat, a social app, and CHEERS Metaverse, a platform designed for immersive digital experiences. Cheer Holding, Inc. changed its name from Glory Star New Media Group Holdings Limited in November 2023 and is headquartered in Beijing.

Over the past year, the company has expanded its portfolio of digital services, focusing on emerging technologies such as AI, NFTs, and metaverse platforms. Its strategic shift toward integrated digital ecosystems reflects its efforts to capitalize on Chinas growing demand for interactive and immersive online experiences. The firms CHEERS app has gained traction in the e-commerce space, leveraging live streaming and short videos to drive engagement and sales. However, competition in Chinas digital advertising and e-commerce sectors remains intense, with major players like Alibaba and Tencent dominating market share. Despite this, Cheer Holding, Inc. has managed to carve out a niche by focusing on professionally produced content and interactive entertainment.

3-Month Forecast:

Based on and , Cheer Holding, Inc. (NASDAQ:CHR) is expected to face headwinds in the near term. Technically, the stock is trading below its 20-day, 50-day, and 200-day moving averages, with a last price of $1.77. The 20-day average volume of 23,557 shares indicates low liquidity, which may lead to increased volatility. The ATR of 0.12 suggests limited price movement in the short term. On the fundamental side, the companys market cap of $20.06M and P/B ratio of 0.07 indicate undervaluation relative to book value, but the forward P/E of 0 signals uncertainty about future earnings. The RoE of 20.62% highlights efficient profitability, but the P/S ratio of 0.13 reflects a low valuation relative to sales.

Forecast Scenario:

1. Bearish Technicals: The stock is likely to remain under pressure due to its position below key moving averages. Support levels may be tested near $1.60, with resistance at $2.10.

2. Fundamental Risks: The companys small market cap and low trading volume make it vulnerable to market sentiment shifts. However, its low P/B ratio may attract value investors.

3. Range-Bound Trading: The stock is expected to trade within a narrow range of $1.60 to $2.10 over the next three months, with limited upside potential unless fundamental catalysts emerge.

Additional Sources for CHR Stock

CHR Stock Overview

Market Cap in USD 17m
Sector Communication Services
Industry Advertising Agencies
GiC Sub-Industry Advertising
IPO / Inception 2018-09-12

CHR Stock Ratings

Growth 5y -82.4%
Fundamental 57.1%
Dividend 0.0%
Rel. Strength Industry -46.8
Analysts -
Fair Price Momentum 1.03 USD
Fair Price DCF 147.90 USD

CHR Dividends

No Dividends Paid

CHR Growth Ratios

Growth Correlation 3m -58.6%
Growth Correlation 12m -22.1%
Growth Correlation 5y -95.2%
CAGR 5y -43.97%
CAGR/Max DD 5y -0.45
Sharpe Ratio 12m -1.91
Alpha -50.48
Beta 0.56
Volatility 106.26%
Current Volume 26.2k
Average Volume 20d 36.6k
What is the price of CHR stocks?
As of March 18, 2025, the stock is trading at USD 1.72 with a total of 26,168 shares traded.
Over the past week, the price has changed by +0.00%, over one month by -37.45%, over three months by -35.34% and over the past year by -35.82%.
Is Cheer Holding a good stock to buy?
Partly, yes. Based on ValueRay Fundamental Analyses, Cheer Holding (NASDAQ:CHR) is currently (March 2025) ok to buy, but has to be watched. It has a ValueRay Fundamental Rating of 57.05 and therefor a somewhat positive outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of CHR as of March 2025 is 1.03. This means that CHR is currently overvalued and has a potential downside of -40.12%.
Is CHR a buy, sell or hold?
Cheer Holding has no consensus analysts rating.
What are the forecast for CHR stock price target?
According to ValueRays Forecast Model, CHR Cheer Holding will be worth about 1.1 in March 2026. The stock is currently trading at 1.72. This means that the stock has a potential downside of -35.47%.
Issuer Forecast Upside
Wallstreet Target Price - -
Analysts Target Price - -
ValueRay Target Price 1.1 -35.5%