(CRCT) Cricut - Ratings and Ratios

Cricut, Inc. is a company that specializes in providing a comprehensive creativity platform, empowering users to transform their ideas into professional-grade handmade products. The platform is comprised of three primary segments: Connected Machines, Subscriptions, and Accessories and Materials. This structure enables the company to cater to a wide range of creative needs, from personalization and organization to large-scale interior decoration projects.

The company's product lineup includes a variety of connected machines, each designed to serve specific purposes. For instance, the Cricut Joy family is geared towards personalization, organization, and customization, while the Cricut Explore family excels at cutting, writing, and scoring. The Cricut Maker family, on the other hand, offers advanced capabilities such as cutting, writing, scoring, and adding decorative effects to various materials like paper, vinyl, and iron-on vinyl. Additionally, the Cricut Venture is designed for large-format projects, operating at professional speeds. These machines are complemented by design apps, including the Cricut Joy App and Design Space, which provide users with a seamless and intuitive experience.

Cricut, Inc. also offers subscription-based services, including Cricut Access and Cricut Access Premium, which provide users with access to a vast library of content, including fonts, images, and projects. Furthermore, the company offers in-app purchases, allowing users to expand their creative possibilities. The company's software integrates its connected machines and design apps, ensuring a cohesive and user-friendly experience. Beyond its machines and software, Cricut, Inc. provides a range of accessories and materials, such as the Cricut EasyPress, Cricut Mug Press, hand tools, and project materials, which cater to various creative needs and projects.

In terms of distribution, Cricut, Inc. utilizes a multi-channel approach, selling its products through third-party brick-and-mortar and online retail partners, as well as its own website, cricut.com. The company has established a network of distributors, enabling it to reach a global customer base across the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. With a history dating back to 1969, Cricut, Inc. has evolved significantly, having changed its name from Provo Craft & Novelty, Inc. to Cricut, Inc. in March 2018. The company is headquartered in South Jordan, Utah, and its common stock is listed under the ISIN US22658D1000, classified as Electronic Equipment & Instruments within the GICS Sub Industry.