(CTRN) Citi Trends - Ratings and Ratios

Citi Trends, Inc. is a value-focused retailer specializing in fashion apparel, accessories, and home goods, primarily catering to African American and multicultural families in the United States. The company offers a wide range of products, including sportswear, footwear, and outerwear for men and women, as well as apparel for children, ranging from newborns to teens. Its ladies section includes sleepwear, lingerie, and scrubs, while kids offerings extend to uniforms and accessories. The retailer also provides a variety of accessories such as handbags, luggage, hats, belts, sunglasses, jewelry, and watches. Additionally, Citi Trends offers home and lifestyle products, including items for the bedroom, bathroom, kitchen, and decorative accessories, as well as seasonal items, books, and toys. The company operates both physical stores and an e-commerce platform, ensuring accessibility to its target demographic. Citi Trends pricing strategy focuses on affordability, making it a preferred destination for budget-conscious shoppers seeking trendy and essential items. The company, originally founded in 1946 as Allied Fashion, Inc., rebranded to Citi Trends, Inc. in 2001 and is headquartered in Savannah, Georgia.

With a strong emphasis on community engagement, Citi Trends often partners with local organizations to support education and youth development programs, aligning with its mission to serve multicultural communities. The retailer operates over 350 stores across 29 states, primarily in the Southeastern United States. Its product assortment is curated to reflect current fashion trends while maintaining affordability, a strategy that has helped the company build a loyal customer base. Citi Trends also focuses on convenience, offering online shopping with options for in-store pickup, catering to the evolving preferences of its customers. The companys commitment to delivering value and style has positioned it as a key player in the value retail segment.