GEN 📈 Gen Digital - Overview

Gen Digital Inc. is a leading provider of cyber safety solutions, catering to a vast consumer base across the globe, including the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and Japan. The company's product portfolio includes a range of security and performance solutions under renowned brands such as Norton, Avast, Avira, AVG, and CCleaner. These solutions offer real-time protection and maintenance for PCs, Macs, and mobile devices, effectively safeguarding them against malware, viruses, adware, and other online threats. By leveraging its expertise in threat detection and prevention, Gen Digital Inc. enables consumers to navigate the digital landscape with confidence.

One of the key areas of focus for Gen Digital Inc. is identity protection. The company offers a suite of solutions, including LifeLock Identity Theft Protection, Avast and AVG Secure Identity, Norton Identity Theft Protection, and Dark Web Monitoring. These services provide comprehensive monitoring of credit reports, financial accounts, the dark web, and social media accounts, empowering customers to take proactive measures to safeguard their personal information. By staying ahead of potential threats, Gen Digital Inc. helps consumers prevent identity theft and minimize the risk of financial loss. Furthermore, the company's Virtual Private Network (VPN) solutions, available under Norton, Avast, and AVG brands, enable secure and private online browsing, allowing customers to transmit and access sensitive information with confidence, even when using public Wi-Fi networks.

In addition to its core security and identity protection offerings, Gen Digital Inc. provides a range of tools and services designed to enhance online privacy and anonymity. Products such as AntiTrack and Secure Browser help keep personal information and browsing activity private, while Privacy Monitor Assistant and BreachGuard enable customers to remove their data from public data broker sites. The company also offers ReputationDefender, a premium service that assists customers in managing their online presence, including search results, social media profiles, and overall web reputation. By providing these comprehensive solutions, Gen Digital Inc. empowers consumers to take control of their digital footprint and maintain a secure online presence.

Gen Digital Inc. employs a multi-channel approach to market and sell its products and services, partnering with retailers, telecom service providers, hardware original equipment manufacturers, and employee benefit providers, as well as leveraging its e-commerce platform. This strategic approach enables the company to reach a broad audience and provide convenient access to its solutions. With a rich history dating back to 1982, Gen Digital Inc. has established itself as a trusted player in the cyber safety landscape, and its recent rebranding from NortonLifeLock Inc. to Gen Digital Inc. in November 2022 reflects its commitment to innovation and growth. Headquartered in Tempe, Arizona, the company continues to drive advancements in the field of application software, with a focus on delivering cutting-edge solutions that meet the evolving needs of consumers in an increasingly complex digital world.