(HAS) Hasbro - Ratings and Ratios

Hasbro, Inc. is a global play and entertainment company that leverages its diverse portfolio of iconic brands to drive growth across various product categories and geographies. The companys product offerings span traditional toys and games, as well as emerging areas like digital gaming and entertainment content. With a presence in over 20 countries, Hasbros brands, including MAGIC: THE GATHERING, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, and NERF, are sold through a range of channels, from traditional retailers to e-commerce platforms.

Hasbros business model is built around creating and licensing its intellectual property, with a focus on building brand franchises that can be leveraged across multiple product categories and platforms. The companys licensing agreements with major entertainment properties like Lucasfilms STAR WARS and Marvels AVENGERS further enhance its brand portfolio. Additionally, Hasbros investments in digital gaming and entertainment content, including film and television productions, are aimed at driving long-term growth and expanding its reach beyond traditional toys and games.

From a technical analysis perspective, Hasbros stock price has been trending upwards, with its 20-day SMA at $65.84 and 50-day SMA at $60.38, indicating a bullish crossover. The stocks ATR of 1.56, or 2.35%, suggests moderate volatility. Given the current price of $66.32, and considering the companys fundamental strengths, including a market cap of $9.2 billion and a forward P/E of 16.29, we forecast that Hasbros stock price will continue to rise, potentially reaching $72.00 within the next 6-12 months, driven by its diversified brand portfolio, expanding digital gaming presence, and improving profitability metrics, including a RoE of 35.35%.

Our forecast is based on a combination of technical and fundamental analysis. The stocks bullish trend, as indicated by its SMA crossovers, is expected to continue, driven by the companys strong brand portfolio and expanding presence in digital gaming and entertainment. Additionally, Hasbros improving profitability metrics, including its RoE and forward P/E, suggest that the companys earnings will continue to grow, driving the stock price higher. With a target price of $72.00, we believe that Hasbros stock offers a compelling investment opportunity for investors seeking exposure to the leisure products sector.