(HELE) Helen of Troy - Ratings and Ratios

Helen of Troy Limited (NASDAQ: HELE) is a global consumer products company with a diversified portfolio of brands that cater to everyday needs across home, outdoor, beauty, and wellness categories. Founded in 1968 and headquartered in El Paso, Texas, the company operates through two core segments: Home & Outdoor and Beauty & Wellness.

The Home & Outdoor segment is a powerhouse of essential and innovative products. It includes food storage solutions, kitchen tools, and baking essentials under the OXO and Good Grips brands. The segment also offers a wide range of insulated drinkware and outdoor gear through Hydro Flask and Osprey, targeting both everyday use and outdoor enthusiasts. This division is all about blending functionality with design, making it a go-to for consumers seeking practical yet high-quality products.

The Beauty & Wellness segment focuses on personal care and health products. Through brands like Drybar, Hot Tools, and Curlsmith, the company provides a range of hair care tools and accessories. Additionally, it offers health and wellness products such as thermometers, air purifiers, and water filtration systems under the PUR brand. This segment is positioned to meet the growing demand for self-care and health-conscious living.

Helen of Troy’s strength lies in its diversification. The company operates in over 25 countries, with products sold through mass merchandisers, specialty stores, e-commerce platforms, and direct-to-consumer channels. This broad distribution network ensures that its brands like OXO, Hydro Flask, and PUR are accessible to a wide audience. The company’s ability to balance premium and mass-market offerings has helped it maintain a strong foothold in competitive markets.

From a financial perspective, Helen of Troy trades at a market cap of approximately $1.287 billion, with a trailing P/E of 11.42 and a forward P/E of 6.96, indicating expectations of future growth. The price-to-sales ratio of 0.67 suggests the company may be undervalued relative to its revenue. With a price-to-book ratio of 0.79, it signals that