(HELE) Helen of Troy - Ratings and Ratios

Exchange: NASDAQ • Country: United States • Currency: USD • Type: Common Stock • ISIN: BMG4388N1065

HELE: Home, Kitchen, Beauty, Outdoor, Electronics, Appliances

Helen of Troy Limited (NASDAQ: HELE) is a global consumer products company with a diversified portfolio of brands that cater to everyday needs across home, outdoor, beauty, and wellness categories. Founded in 1968 and headquartered in El Paso, Texas, the company operates through two core segments: Home & Outdoor and Beauty & Wellness.

The Home & Outdoor segment is a powerhouse of essential and innovative products. It includes food storage solutions, kitchen tools, and baking essentials under the OXO and Good Grips brands. The segment also offers a wide range of insulated drinkware and outdoor gear through Hydro Flask and Osprey, targeting both everyday use and outdoor enthusiasts. This division is all about blending functionality with design, making it a go-to for consumers seeking practical yet high-quality products.

The Beauty & Wellness segment focuses on personal care and health products. Through brands like Drybar, Hot Tools, and Curlsmith, the company provides a range of hair care tools and accessories. Additionally, it offers health and wellness products such as thermometers, air purifiers, and water filtration systems under the PUR brand. This segment is positioned to meet the growing demand for self-care and health-conscious living.

Helen of Troy’s strength lies in its diversification. The company operates in over 25 countries, with products sold through mass merchandisers, specialty stores, e-commerce platforms, and direct-to-consumer channels. This broad distribution network ensures that its brands like OXO, Hydro Flask, and PUR are accessible to a wide audience. The company’s ability to balance premium and mass-market offerings has helped it maintain a strong foothold in competitive markets.

From a financial perspective, Helen of Troy trades at a market cap of approximately $1.287 billion, with a trailing P/E of 11.42 and a forward P/E of 6.96, indicating expectations of future growth. The price-to-sales ratio of 0.67 suggests the company may be undervalued relative to its revenue. With a price-to-book ratio of 0.79, it signals that

Additional Sources for HELE Stock

HELE Stock Overview

Market Cap in USD 1,258m
Sector Consumer Defensive
Industry Household & Personal Products
GiC Sub-Industry Household Appliances
IPO / Inception 1990-03-26

HELE Stock Ratings

Growth 5y -67.2%
Fundamental 9.91%
Dividend 0.0%
Rel. Strength Industry -59.4
Analysts 3.5/5
Fair Price Momentum 40.71 USD
Fair Price DCF 124.08 USD

HELE Dividends

No Dividends Paid

HELE Growth Ratios

Growth Correlation 3m -81.2%
Growth Correlation 12m -61.7%
Growth Correlation 5y -79.3%
CAGR 5y -14.34%
CAGR/Max DD 5y -0.18
Sharpe Ratio 12m -1.71
Alpha -61.77
Beta 0.36
Volatility 39.53%
Current Volume 390.7k
Average Volume 20d 450.2k
What is the price of HELE stocks?
As of March 15, 2025, the stock is trading at USD 52.45 with a total of 390,666 shares traded.
Over the past week, the price has changed by -7.54%, over one month by -7.22%, over three months by -22.17% and over the past year by -55.21%.
Is Helen of Troy a good stock to buy?
Neither. Based on ValueRay Fundamental Analyses, Helen of Troy is currently (March 2025) neither a good nor a bad stock to buy. It has a ValueRay Fundamental Rating of 9.91 and therefor a neutral outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of HELE as of March 2025 is 40.71. This means that HELE is currently overvalued and has a potential downside of -22.38%.
Is HELE a buy, sell or hold?
Helen of Troy has received a consensus analysts rating of 3.50. Therefor, it is recommend to hold HELE.
  • Strong Buy: 1
  • Buy: 1
  • Hold: 4
  • Sell: 0
  • Strong Sell: 0
What are the forecast for HELE stock price target?
According to ValueRays Forecast Model, HELE Helen of Troy will be worth about 44 in March 2026. The stock is currently trading at 52.45. This means that the stock has a potential downside of -16.19%.
Issuer Forecast Upside
Wallstreet Target Price 88.3 68.4%
Analysts Target Price 88.3 68.4%
ValueRay Target Price 44 -16.2%