(HNST) Honest - Ratings and Ratios
Exchange: NASDAQ • Country: United States • Currency: USD • Type: Common Stock • ISIN: US4383331067
HNST: Diapers, Wipes, Skin Care, Household Products, Baby Clothing
The Honest Company, Inc. is a consumer goods brand specializing in baby, personal care, and household products, emphasizing natural and sustainable ingredients. Its product lineup includes diapers, wipes, skin care items, and household essentials, along with baby apparel and nursery bedding. The company operates a dual sales model, leveraging both direct-to-consumer digital channels and traditional retail partnerships. Founded in 2012 and based in Los Angeles, California, Honest has established itself as a key player in the clean and eco-friendly product market.
From a technical perspective, HNST is currently trading below its SMA20 and SMA50, indicating near-term bearish momentum. The stock is testing support at 4.6, with resistance at 8.3. The Average True Range (ATR) of 0.36 signals moderate volatility. The SMA200 at 4.64 suggests longer-term downside pressure, but the stocks proximity to this level could indicate potential stabilization.
Fundamentally, Honests market cap stands at $608.79 million, with a forward P/E of 0.59, reflecting potential undervaluation. The P/S ratio of 1.65 aligns with industry averages, while the P/B of 4.67 highlights premium valuation relative to book value. The negative Return on Equity (RoE) of -3.12 raises concerns about profitability.
Over the next three months, HNST is likely to face continued pressure near the SMA200 at 4.64. If support at 4.6 holds, the stock may stabilize and attempt a recovery toward the SMA50 at 6.34. However, breaking above resistance at 8.3 is critical for a bullish reversal. The low ATR of 0.36 suggests limited volatility, but the negative RoE and bearish SMA alignment pose risks. Upside potential is capped by the 8.3 resistance level, while downside risks remain tied to broader market sentiment and profitability improvements.
Additional Sources for HNST Stock
Tweets: X Stocktwits
Fund Manager Positions: Dataroma Stockcircle
HNST Stock Overview
| Market Cap in USD | 479m |
| Sector | Consumer Defensive |
| Industry | Household & Personal Products |
| GiC Sub-Industry | Personal Care Products |
| IPO / Inception | 2021-05-04 |
HNST Stock Ratings
| Growth Rating | -29.2 |
| Fundamental | 1.88 |
| Dividend Rating | 0.0 |
| Rel. Strength | 25.9 |
| Analysts | 4.13/5 |
| Fair Price Momentum | 3.95 USD |
| Fair Price DCF | 0.17 USD |
HNST Dividends
No Dividends PaidHNST Growth Ratios
| Growth Correlation 3m | -91% |
| Growth Correlation 12m | 78.8% |
| Growth Correlation 5y | -35.8% |
| CAGR 5y | -27.84% |
| CAGR/Max DD 5y | -0.29 |
| Sharpe Ratio 12m | -1.31 |
| Alpha | 36.07 |
| Beta | 1.266 |
| Volatility | 68.76% |
| Current Volume | 1678.5k |
| Average Volume 20d | 2324.3k |
As of April 19, 2025, the stock is trading at USD 4.39 with a total of 1,678,487 shares traded.
Over the past week, the price has changed by -0.23%, over one month by -12.38%, over three months by -28.03% and over the past year by +43.46%.
Neither. Based on ValueRay Fundamental Analyses, Honest is currently (April 2025) neither a good nor a bad stock to buy. It has a ValueRay Fundamental Rating of 1.88 and therefor a neutral outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of HNST as of April 2025 is 3.95. This means that HNST is currently overvalued and has a potential downside of -10.02%.
Honest has received a consensus analysts rating of 4.13. Therefor, it is recommend to buy HNST.
- Strong Buy: 4
- Buy: 1
- Hold: 3
- Sell: 0
- Strong Sell: 0
According to ValueRays Forecast Model, HNST Honest will be worth about 4.4 in April 2026. The stock is currently trading at 4.39. This means that the stock has a potential upside of +0.46%.
| Issuer | Forecast | Upside |
|---|---|---|
| Wallstreet Target Price | 7.4 | 69% |
| Analysts Target Price | 7.3 | 66.1% |
| ValueRay Target Price | 4.4 | 0.5% |