INTU 📈 Intuit - Overview

Intuit Inc. is a leading provider of financial management, compliance, and marketing products and services, primarily operating in the United States. The company's operations are divided into four distinct segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProTax. The Small Business & Self-Employed segment offers a comprehensive suite of services, including QuickBooks, which encompasses online services, desktop software, payroll solutions, time tracking, and payment processing, among others. This segment also includes Mailchimp, a marketing automation and customer relationship management platform. Additionally, it provides a range of financial and business management solutions, such as QuickBooks Online, QuickBooks Live, and QuickBooks Self-Employed, catering to the diverse needs of small and mid-market businesses.

The Consumer segment focuses on providing do-it-yourself and assisted TurboTax income tax preparation products and services, enabling individuals to efficiently manage their tax obligations. In contrast, the Credit Karma segment offers a personal finance platform, delivering personalized recommendations for credit cards, loans, and insurance products. This platform also provides users with online savings and checking accounts, access to credit scores and reports, and various credit monitoring and building tools. The ProTax segment, on the other hand, specializes in providing tax-preparation software products, including Lacerte, ProSeries, and ProFile, as well as ProConnect Tax Online, which facilitates electronic tax filing and related services.

Intuit Inc. employs a multi-channel approach to sell its products and services, leveraging direct sales channels, multi-channel shop-and-buy experiences, mobile application stores, and partnerships with other companies. Founded in 1984, the company is headquartered in Mountain View, California, and its common stock is listed on the NASDAQ exchange under the ticker symbol INTU. With a strong presence in the application software industry, Intuit Inc. continues to expand its offerings, catering to the evolving needs of its diverse customer base. The company's website, https://www.intuit.com, provides further information on its products and services, while its ISIN, US4612021034, and GICS Sub Industry classification as Application Software, offer additional context for investors and industry analysts.