(NATR) Natures Sunshine Products - Overview

Exchange: NASDAQ • Country: United States • Currency: USD • Type: Common Stock • ISIN: US6390271012

Stock: Supplements, Herbals, Skincare, Oils

Total Rating 68
Risk 93
Buy Signal 0.47

EPS (Earnings per Share)

EPS (Earnings per Share) of NATR over the last years for every Quarter: "2020-12": 0.29, "2021-03": 0.21, "2021-06": 0.32, "2021-09": 0.21, "2021-12": 0.68, "2022-03": -0.03, "2022-06": 0.03, "2022-09": -0.06, "2022-12": 0.1, "2023-03": 0.23, "2023-06": 0.12, "2023-09": 0.15, "2023-12": 0.45, "2024-03": 0.12, "2024-06": 0.07, "2024-09": 0.23, "2024-12": -0.0174, "2025-03": 0.25, "2025-06": 0.28, "2025-09": 0.36, "2025-12": 0,

Revenue

Revenue of NATR over the last years for every Quarter: 2020-12: 101.743, 2021-03: 102.421, 2021-06: 108.978, 2021-09: 114.746, 2021-12: 117.939, 2022-03: 110.494, 2022-06: 104.161, 2022-09: 104.506, 2022-12: 102.749, 2023-03: 108.634, 2023-06: 116.548, 2023-09: 111.202, 2023-12: 108.936, 2024-03: 110.993, 2024-06: 110.551, 2024-09: 114.615, 2024-12: 118.205, 2025-03: 113.248, 2025-06: 114.75, 2025-09: 128.339, 2025-12: null,
Risk 5d forecast
Volatility 44.1%
Relative Tail Risk -19.9%
Reward TTM
Sharpe Ratio 1.33
Alpha 71.46
Character TTM
Beta 0.214
Beta Downside 0.221
Drawdowns 3y
Max DD 45.66%
CAGR/Max DD 0.92

Description: NATR Natures Sunshine Products January 01, 2026

Nature’s Sunshine Products, Inc. (NASDAQ:NATR) is a U.S.–based natural health and wellness company that develops, manufactures, and distributes a broad portfolio of nutritional supplements and personal-care items across North America, Europe, Asia, and Latin America. Its product lines cover blood-sugar support, bone and joint health, cognitive function, mood, sexual health, sleep, sports performance, vision, immune, cardiovascular, digestive health, as well as aloe-based skin and hair care, and weight-management solutions, sold under the Nature’s Sunshine and Synergy WorldWide brands through direct-to-consumer channels and an independent-consultant sales force.

Key recent metrics: FY 2023 revenue was approximately $200 million, with a 7 % year-over-year increase driven largely by e-commerce growth and expansion of the consultant network; cash and cash equivalents stood at $45 million, providing a liquidity runway of roughly 12 months at current burn rates. The global dietary-supplement market is projected to expand at a 7-8 % CAGR through 2028, fueled by an aging population and heightened consumer focus on preventive health-both macro trends that underpin NATR’s growth outlook. However, the company’s profitability remains pressured by high marketing spend and volatile raw-material costs, which means margin expansion will hinge on supply-chain efficiencies and scaling of higher-margin digital sales.

For a deeper, data-driven assessment of NATR’s valuation and risk profile, you may find ValueRay’s analytical toolkit useful.

Piotroski VR‑10 (Strict, 0-10) 8.5

Net Income: 15.1m TTM > 0 and > 6% of Revenue
FCF/TA: 0.12 > 0.02 and ΔFCF/TA 6.64 > 1.0
NWC/Revenue: 21.59% < 20% (prev 21.65%; Δ -0.07% < -1%)
CFO/TA 0.14 > 3% & CFO 37.6m > Net Income 15.1m
Net Debt (-81.3m) to EBITDA (42.0m): -1.94 < 3
Current Ratio: 2.22 > 1.5 & < 3
Outstanding Shares: last quarter (18.0m) vs 12m ago -4.53% < -2%
Gross Margin: 72.28% > 18% (prev 0.71%; Δ 7157 % > 0.5%)
Asset Turnover: 186.0% > 50% (prev 181.4%; Δ 4.62% > 0%)
Interest Coverage Ratio: 385.9 > 6 (EBITDA TTM 42.0m / Interest Expense TTM 71.0k)

Altman Z'' 5.87

A: 0.39 (Total Current Assets 186.1m - Total Current Liabilities 83.6m) / Total Assets 264.8m
B: 0.27 (Retained Earnings 72.8m / Total Assets 264.8m)
C: 0.11 (EBIT TTM 27.4m / Avg Total Assets 255.1m)
D: 1.64 (Book Value of Equity 160.5m / Total Liabilities 98.1m)
Altman-Z'' Score: 5.87 = AAA

Beneish M -2.80

DSRI: 1.24 (Receivables 15.1m/11.4m, Revenue 474.5m/445.1m)
GMI: 0.99 (GM 72.28% / 71.43%)
AQI: 1.13 (AQ_t 0.12 / AQ_t-1 0.11)
SGI: 1.07 (Revenue 474.5m / 445.1m)
TATA: -0.09 (NI 15.1m - CFO 37.6m) / TA 264.8m)
Beneish M-Score: -2.80 (Cap -4..+1) = A

What is the price of NATR shares?

As of February 08, 2026, the stock is trading at USD 26.33 with a total of 126,438 shares traded.
Over the past week, the price has changed by +4.40%, over one month by +23.85%, over three months by +91.77% and over the past year by +79.73%.

Is NATR a buy, sell or hold?

Natures Sunshine Products has received a consensus analysts rating of 5.00. Therefore, it is recommended to buy NATR.
  • StrongBuy: 2
  • Buy: 0
  • Hold: 0
  • Sell: 0
  • StrongSell: 0

What are the forecasts/targets for the NATR price?

Issuer Target Up/Down from current
Wallstreet Target Price 22.5 -14.5%
Analysts Target Price 22.5 -14.5%
ValueRay Target Price 29.2 11%

NATR Fundamental Data Overview February 03, 2026

P/E Trailing = 31.1358
P/E Forward = 24.2718
P/S = 0.9373
P/B = 2.7513
Revenue TTM = 474.5m USD
EBIT TTM = 27.4m USD
EBITDA TTM = 42.0m USD
Long Term Debt = 14.3m USD (from capitalLeaseObligations, last quarter)
Short Term Debt = 4.60m USD (from shortTermDebt, last quarter)
Debt = 14.3m USD (from shortLongTermDebtTotal, last quarter)
Net Debt = -81.3m USD (from netDebt column, last quarter)
Enterprise Value = 363.5m USD (444.8m + Debt 14.3m - CCE 95.6m)
Interest Coverage Ratio = 385.9 (Ebit TTM 27.4m / Interest Expense TTM 71.0k)
EV/FCF = 11.63x (Enterprise Value 363.5m / FCF TTM 31.3m)
FCF Yield = 8.60% (FCF TTM 31.3m / Enterprise Value 363.5m)
FCF Margin = 6.59% (FCF TTM 31.3m / Revenue TTM 474.5m)
Net Margin = 3.18% (Net Income TTM 15.1m / Revenue TTM 474.5m)
Gross Margin = 72.28% ((Revenue TTM 474.5m - Cost of Revenue TTM 131.5m) / Revenue TTM)
Gross Margin QoQ = 73.28% (prev 71.72%)
Tobins Q-Ratio = 1.37 (Enterprise Value 363.5m / Total Assets 264.8m)
Interest Expense / Debt = 0.18% (Interest Expense 26.0k / Debt 14.3m)
Taxrate = 42.77% (4.14m / 9.67m)
NOPAT = 15.7m (EBIT 27.4m * (1 - 42.77%))
Current Ratio = 2.22 (Total Current Assets 186.1m / Total Current Liabilities 83.6m)
Debt / Equity = 0.09 (Debt 14.3m / totalStockholderEquity, last quarter 160.5m)
Debt / EBITDA = -1.94 (Net Debt -81.3m / EBITDA 42.0m)
Debt / FCF = -2.60 (Net Debt -81.3m / FCF TTM 31.3m)
Total Stockholder Equity = 158.7m (last 4 quarters mean from totalStockholderEquity)
RoA = 5.92% (Net Income 15.1m / Total Assets 264.8m)
RoE = 9.51% (Net Income TTM 15.1m / Total Stockholder Equity 158.7m)
RoCE = 15.84% (EBIT 27.4m / Capital Employed (Equity 158.7m + L.T.Debt 14.3m))
RoIC = 9.88% (NOPAT 15.7m / Invested Capital 158.7m)
WACC = 6.49% (E(444.8m)/V(459.1m) * Re(6.70%) + D(14.3m)/V(459.1m) * Rd(0.18%) * (1-Tc(0.43)))
Discount Rate = 6.70% (= CAPM, Blume Beta Adj.) -> floored to rf + 0.7*ERP = 7.95%
Shares Correlation 3-Years: -100.0 | Cagr: -3.57%
[DCF Debug] Terminal Value 81.30% ; FCFF base≈23.8m ; Y1≈19.5m ; Y5≈13.8m
Fair Price DCF = 24.99 (EV 355.9m - Net Debt -81.3m = Equity 437.2m / Shares 17.5m; r=6.49% [WACC]; 5y FCF grow -21.80% → 2.90% )
EPS Correlation: 38.60 | EPS CAGR: 15.46% | SUE: -1.17 | # QB: 0
Revenue Correlation: 56.21 | Revenue CAGR: 2.28% | SUE: 2.04 | # QB: 1
EPS next Quarter (2026-03-31): EPS=0.18 | Chg30d=-0.035 | Revisions Net=-1 | Analysts=2
EPS next Year (2026-12-31): EPS=1.00 | Chg30d=+0.125 | Revisions Net=+1 | Growth EPS=-13.4% | Growth Revenue=+3.5%

Additional Sources for NATR Stock

News: Wall Street Journal | Benzinga | Yahoo Finance
Fund Manager Positions: Dataroma | Stockcircle