NXST 📈 Nexstar Broadcasting - Overview

Nexstar Media Group, Inc. is a diversified media company that leverages its extensive reach to produce and distribute a wide range of local and national content, including news, sports, and entertainment, across various platforms in the United States. The company's operations encompass owning, operating, programming, or providing sales and other services to numerous markets, as well as offering television programming services. This multifaceted approach enables Nexstar to cater to a broad audience, both locally and nationally, through its television and digital platforms.

The company's advertising capabilities are a key aspect of its business, with video and display advertising platforms that can be delivered locally or nationally through its own websites, mobile applications, over-the-top applications, and other digital media solutions. These platforms are designed to provide media publishers and advertisers with effective ways to reach their target audiences. Additionally, Nexstar operates a consumer product reviews platform, further expanding its digital footprint. Its portfolio also includes NewsNation, a national cable news network, and WGN-AM, a Chicago-based radio station, highlighting the company's commitment to providing diverse content options.

Nexstar's digital assets are equally impressive, comprising local websites, mobile applications, connected television applications, and free-ad supported television channels that represent products of local television stations, such as The CW, The Hill, and BestReviews. The company also offers a suite of advertising solutions, underscoring its focus on digital business and its ability to adapt to evolving consumer preferences. Furthermore, Nexstar engages in the management of real estate assets, including the leasing of owned office and production facilities, demonstrating its strategic approach to resource utilization.

The company's television stations are affiliates of major broadcast networks, including ABC, NBC, FOX, CBS, The CW, MyNetworkTV, and others, allowing it to broadcast a wide range of programming to its audiences. With a history dating back to 1996, Nexstar Media Group, Inc. has established itself as a significant player in the media landscape, with its headquarters in Irving, Texas. The company's evolution is marked by its name change from Nexstar Broadcasting Group, Inc. to Nexstar Media Group, Inc. in January 2017, reflecting its expanded scope and commitment to media diversity.