(PLYA) Playa Hotels Resorts BV - Ratings and Ratios

Exchange: NASDAQ • Country: Netherlands • Currency: USD • Type: Common Stock • ISIN: NL0012170237

PLYA: Beachfront, Resorts, Hotels

Playa Hotels & Resorts N.V. (NASDAQ: PLYA) is a leading owner, developer, and operator of luxury all-inclusive resorts in prime beachfront locations across Mexico and the Caribbean. With a strategic focus on high-demand destinations, the company has built a diverse portfolio of 17 resorts, including properties under prominent brands like Hyatt, Hilton, and Wyndham. Their Mexico portfolio includes the Hyatt Zilara Cancún, Hyatt Ziva Cancún, and Wyndham Alltra properties, while Jamaica hosts the Hyatt Zilara Rose Hall and Jewel Grande Montego Bay Resort & Spa. In the Dominican Republic, they operate the Hilton La Romana All-Inclusive Family Resort and Hyatt Zilara Cap Cana, among others. This diversification not only reduces geographic risk but also caters to a wide range of travelers, enhancing revenue stability.

Founded in 2006 and headquartered in Amsterdam, Playa Hotels & Resorts has established itself as a key player in the luxury all-inclusive segment. The company also manages resorts on behalf of third-party owners, adding a steady income stream to its operations. This dual approach—owning and managing—allows Playa to scale efficiently while maintaining high operational standards. Their partnerships with global hospitality brands like Hyatt and Hilton underscore their commitment to quality and guest experience, which are critical for long-term customer loyalty and repeat business.

From a financial perspective, Playa Hotels & Resorts offers an attractive proposition for investors. With a market capitalization of approximately $1.6 billion, the company operates with a trailing P/E ratio of 26.74 and a forward P/E of 21.41, indicating expectations of growth. The price-to-book ratio of 3.29 reflects the premium investors place on its assets, while the price-to-sales ratio of 1.73 highlights its revenue generation capabilities. These metrics, combined with its strong portfolio and strategic partnerships, position Playa as a compelling investment opportunity in the recovering travel and hospitality sector.

Additional Sources for PLYA Stock

PLYA Stock Overview

Market Cap in USD 1,638m
Sector Consumer Cyclical
Industry Resorts & Casinos
GiC Sub-Industry Hotels, Resorts & Cruise Lines
IPO / Inception 2017-02-01

PLYA Stock Ratings

Growth 5y 76.3%
Fundamental 7.18%
Dividend 0.0%
Rel. Strength Industry 30.1
Analysts 4/5
Fair Price Momentum 14.97 USD
Fair Price DCF 2.95 USD

PLYA Dividends

No Dividends Paid

PLYA Growth Ratios

Growth Correlation 3m 88.5%
Growth Correlation 12m 51.3%
Growth Correlation 5y 72.7%
CAGR 5y 32.65%
CAGR/Max DD 5y 0.59
Sharpe Ratio 12m -0.11
Alpha 31.73
Beta 0.91
Volatility 20.00%
Current Volume 5335k
Average Volume 20d 2867.6k
What is the price of PLYA stocks?
As of March 14, 2025, the stock is trading at USD 13.32 with a total of 5,334,980 shares traded.
Over the past week, the price has changed by -0.08%, over one month by -0.37%, over three months by +31.62% and over the past year by +39.62%.
Is Playa Hotels Resorts BV a good stock to buy?
Neither. Based on ValueRay Fundamental Analyses, Playa Hotels Resorts BV is currently (March 2025) neither a good nor a bad stock to buy. It has a ValueRay Fundamental Rating of 7.18 and therefor a neutral outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of PLYA as of March 2025 is 14.97. This means that PLYA is currently undervalued and has a potential upside of +12.39% (Margin of Safety).
Is PLYA a buy, sell or hold?
Playa Hotels Resorts BV has received a consensus analysts rating of 4.00. Therefor, it is recommend to buy PLYA.
  • Strong Buy: 3
  • Buy: 0
  • Hold: 3
  • Sell: 0
  • Strong Sell: 0
What are the forecast for PLYA stock price target?
According to ValueRays Forecast Model, PLYA Playa Hotels Resorts BV will be worth about 16.4 in March 2026. The stock is currently trading at 13.32. This means that the stock has a potential upside of +22.97%.
Issuer Forecast Upside
Wallstreet Target Price 13.4 0.3%
Analysts Target Price 13 -2.6%
ValueRay Target Price 16.4 23%