PRPL 📈 Purple Innovation - Overview
Exchange: NASDAQ • Country: United States • Currency: USD • Type: Common Stock • ISIN: US74640Y1064
PRPL: Mattresses, Pillows, Cushions, Bedding, Furniture, Pet Beds
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah. Web URL: https://purple.com
Additional Sources for PRPL Stock
News:
Wall Street Journal
Benzinga
Yahoo Finance
Tweets: X Stocktwits
Fund Manager Positions: Dataroma Stockcircle
Tweets: X Stocktwits
Fund Manager Positions: Dataroma Stockcircle
PRPL Stock Overview
| Market Cap in USD | 103m |
| Sector | Consumer Cyclical |
| Industry | Furnishings, Fixtures & Appliances |
| GiC Sub-Industry | Household Appliances |
| IPO / Inception | 2015-10-29 |
PRPL Stock Ratings
| Growth 5y | -88.8% |
| Fundamental | -35.5% |
| Dividend | 5.50% |
| Rel. Strength Industry | -188 |
| Analysts | 3.38/5 |
| Fair Price Momentum | 0.58 USD |
| Fair Price DCF | - |
PRPL Dividends
| Dividend Yield 12m | 0.00% |
| Yield on Cost 5y | % |
| Annual Growth 5y | -100.00% |
| Payout Consistency | 100.0% |
PRPL Growth Ratios
| Growth Correlation 3m | -10% |
| Growth Correlation 12m | -49.3% |
| Growth Correlation 5y | -88% |
| CAGR 5y | -35.67% |
| CAGR/Mean DD 5y | -0.55 |
| Sharpe Ratio 12m | 0.24 |
| Alpha | -65.02 |
| Beta | 2.26 |
| Volatility | 69.18% |
| Current Volume | 499.5k |
| Average Volume 20d | 347.5k |
What is the price of PRPL stocks?
As of December 21, 2024, the stock is trading at USD 0.91 with a total of 499,452 shares traded.
Over the past week, the price has changed by -9.68%, over one month by +3.60%, over three months by -17.72% and over the past year by -23.44%.
As of December 21, 2024, the stock is trading at USD 0.91 with a total of 499,452 shares traded.
Over the past week, the price has changed by -9.68%, over one month by +3.60%, over three months by -17.72% and over the past year by -23.44%.
Is Purple Innovation a good stock to buy?
Probably not. Based on ValueRay Fundamental Analyses, Purple Innovation (NASDAQ:PRPL) is currently (December 2024) not a good stock to buy. It has a ValueRay Fundamental Rating of -35.48 and therefor a somewhat negative outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of PRPL as of December 2024 is 0.58. This means that PRPL is currently overvalued and has a potential downside of -36.26%.
Probably not. Based on ValueRay Fundamental Analyses, Purple Innovation (NASDAQ:PRPL) is currently (December 2024) not a good stock to buy. It has a ValueRay Fundamental Rating of -35.48 and therefor a somewhat negative outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of PRPL as of December 2024 is 0.58. This means that PRPL is currently overvalued and has a potential downside of -36.26%.
Is PRPL a buy, sell or hold?
Purple Innovation has received a consensus analysts rating of 3.38. Therefor, it is recommend to hold PRPL.
Purple Innovation has received a consensus analysts rating of 3.38. Therefor, it is recommend to hold PRPL.
- Strong Buy: 1
- Buy: 1
- Hold: 6
- Sell: 0
- Strong Sell: 0
What are the forecast for PRPL stock price target?
According to ValueRays Forecast Model, PRPL Purple Innovation will be worth about 0.7 in December 2025. The stock is currently trading at 0.91. This means that the stock has a potential downside of -27.47%.
According to ValueRays Forecast Model, PRPL Purple Innovation will be worth about 0.7 in December 2025. The stock is currently trading at 0.91. This means that the stock has a potential downside of -27.47%.
| Issuer | Forecast | Upside |
|---|---|---|
| Wallstreet Target Price | 2 | 117.6% |
| Analysts Target Price | 4.5 | 390.1% |
| ValueRay Target Price | 0.7 | -27.5% |