(RCKY) Rocky Brands - Ratings and Ratios

Rocky Brands, Inc. is a leading designer, manufacturer, and marketer of high-quality footwear and apparel, serving a diverse range of industries. Established in 1932 and headquartered in Nelsonville, Ohio, the company operates through three primary segments: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment supplies products to various retailers, including sporting goods stores, outdoor retailers, and uniform stores, among others. The Retail segment focuses on direct-to-consumer sales through multiple e-commerce platforms and physical stores. The Contract Manufacturing segment caters to private label sales and produces specialized footwear for clients, including the U.S. Military.

Rocky Brands is renowned for its durable work boots and outdoor footwear, with a strong presence in the workwear and outdoor markets. Their product range extends to apparel, including work uniforms and safety gear, enhancing their appeal across sectors like industrial, construction, hospitality, and agriculture. The companys e-commerce platform is a significant driver of its Retail segment, complemented by physical stores. Internationally, Rocky Brands has expanded into markets beyond North America, including Europe and Asia, leveraging their robust manufacturing capabilities, which may include facilities both in the U.S. and abroad.

The company markets its products under several brand names, including Rocky, Georgia Boot, Durango, and Muck, among others. These brands are recognized for their quality and reliability, catering to enthusiasts and professionals in hunting, law enforcement, and military sectors. Rocky Brands strategic diversification across segments and strong brand portfolio positions it as a key player in the footwear and apparel industry.