(VRA) Vera Bradley - Ratings and Ratios

Vera Bradley, Inc. (NASDAQ:VRA) is a leading designer, manufacturer, and retailer of womens handbags, luggage, travel items, fashion accessories, home goods, and gifts. The company operates through three distinct segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Vera Bradley Direct encompasses the companys full-line and outlet stores across the U.S., as well as its e-commerce platform. Vera Bradley Indirect focuses on distributing products to specialty retailers, department stores, and third-party e-commerce sites. The Pura Vida segment, acquired in 2019, specializes in handmade bracelets and jewelry, sold primarily through its own websites and wholesale channels. Vera Bradleys product portfolio includes a wide range of items such as totes, crossbody bags, wallets, travel accessories, home decor, apparel, and stationery. The company is known for its vibrant, colorful designs and quilted patterns, which have become a hallmark of its brand identity. Vera Bradley has a strong presence in the accessories market, targeting a primarily female demographic. The company has also been expanding its product lines to include more lifestyle-oriented offerings, reflecting a strategic shift toward becoming a more diversified lifestyle brand. Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.

Based on the provided data, the 3-month forecast for Vera Bradley, Inc. (NASDAQ:VRA) suggests a neutral to bearish outlook. The stock is currently trading at $2.81, below its 20-day SMA of $3.32, 50-day SMA of $3.55, and 200-day SMA of $5.32, indicating downward momentum. The average true range (ATR) of 0.18 reflects low volatility, suggesting limited price movement in the near term. From a fundamental perspective, the companys market cap of $90.94M, forward P/E of 12.09, and P/S ratio of 0.22 indicate undervaluation relative to peers. However, the negative return on equity (RoE) of -7.58% raises concerns about profitability. Overall, the stock is expected to trade sideways to slightly lower over the next three months, with potential resistance at the 50-day SMA and support near the 200-day SMA.