(WB) Weibo - Ratings and Ratios

Weibo Corporation operates as a social media platform in the People's Republic of China, allowing users to create, discover, and distribute content. The company's platform is divided into two main segments: Advertising and Marketing Services, and Value-Added Services. This structure enables Weibo to cater to a wide range of users, from individuals seeking to express themselves to businesses looking to advertise their products. Through its discovery products, users can find content that aligns with their interests, while self-expression products provide them with the tools to share their thoughts and ideas. Additionally, social products facilitate interaction between users, fostering a sense of community on the platform.

The company's advertising and marketing solutions are designed to help businesses reach their target audience. These solutions include social display advertisements, as well as promoted marketing offerings such as Fans Headline and Weibo Express promoted feeds. Weibo also provides promoted trends and search products, which appear alongside users' trends discovery and search behaviors, increasing the visibility of advertised content. Furthermore, the platform offers a range of products, including trends, search, video and live streaming, and editing tools. These features enable users to customize their content, interact with others, and discover new information. Content customization, copyright content pooling, and user interaction development are also available, allowing users to personalize their experience on the platform.

In addition to its core features, Weibo provides back-end management, traffic support, and product services to help users and businesses better display and promote their accounts and content. The company's open application platform allows other app developers to enable users to log into third-party applications with their Weibo account, facilitating the sharing of third-party content on the platform. Weibo Wallet is another key product, enabling platform partners to conduct interest-generating activities, such as handing out red envelopes and coupons. With its headquarters in Beijing, the People's Republic of China, Weibo Corporation has established itself as a major player in the Chinese social media landscape. Founded in 2009 and formerly known as T.CN Corporation, the company changed its name to Weibo Corporation in 2012 and is listed on the NASDAQ stock exchange under the ticker symbol WB.

Weibo's services are accessible through its website, https://weibo.com, and the company's common stock is traded under the ISIN US9485961018. As a leading provider of interactive media and services, Weibo Corporation is classified under the GICS Sub Industry: Interactive Media & Services. With its robust platform and wide range of features, Weibo continues to play a significant role in shaping the social media landscape in China, providing a unique and engaging experience for its users.