BBWI 📈 Bath & Body Works - Overview

Bath & Body Works, Inc. is a prominent specialty retailer that offers an extensive range of home fragrance products, including candles, diffusers, and room sprays, as well as body care items such as lotions, creams, and shower gels. The company's product portfolio also encompasses soaps and sanitizers, catering to diverse consumer preferences. Its products are sold under several brand names, including Bath & Body Works and White Barn, which have become household names in the personal care and home fragrance markets.

The company's distribution channels are multifaceted, comprising retail stores and e-commerce sites in the United States and Canada, which provide a strong foundation for its operations. Additionally, Bath & Body Works, Inc. has expanded its reach globally through partnerships, operating international stores under franchise, license, and wholesale arrangements. This strategic approach enables the company to tap into new markets and customer bases, further solidifying its position in the industry.

With a history dating back to 1963, Bath & Body Works, Inc. has undergone significant transformations over the years. Notably, the company was formerly known as L Brands, Inc. and underwent a name change to Bath & Body Works, Inc. in August 2021, reflecting its focus on the core business. Headquartered in Columbus, Ohio, the company is publicly traded on the New York Stock Exchange (NYSE) under the ticker symbol BBWI, with its common stock listed under the ISIN code US0708301041. As a constituent of the Other Specialty Retail sub-industry, Bath & Body Works, Inc. is categorized within the broader retail sector, with its web presence at https://www.bbwinc.com.