BC 📈 Brunswick - Overview

Brunswick Corporation is a leading global manufacturer of recreation products, with a diverse portfolio of brands and products that cater to various markets, including marine, recreational vehicle, and industrial. The company's operations are segmented into four main divisions: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment is responsible for designing and manufacturing outboard, sterndrive, and inboard engines, as well as propulsion-related controls and accessories, which are sold to boat builders and marine retail dealers under a range of brand names, including Mercury, Mercury MerCruiser, and Mariner.

The Engine P&A segment offers a wide range of engine parts and consumables, electrical products, and boat systems, which are distributed through aftermarket retailers, dealers, and original equipment manufacturers. This segment also provides engine oils and lubricants, as well as marine parts and accessories, under brands such as Mercury Precision Parts, Quicksilver, and Seachoice. Additionally, the company's distribution network supplies marine parts and accessories to the marine industry. The Engine P&A segment plays a critical role in supporting the company's propulsion and boat manufacturing operations, as well as providing aftermarket support to customers.

The Navico Group segment is a key player in the marine electronics and systems market, providing a broad range of products and systems for the marine, recreational vehicle, and industrial markets. This segment's product portfolio includes marine electronics, sensors, control systems, instruments, power systems, and general accessories, which are sold under a range of brand names, including Ancor, Attwood, B&G, and Simrad. The Navico Group segment also serves aftermarket channels, providing customers with a wide range of products and systems to enhance their boating experience.

The Boat segment is responsible for designing, manufacturing, and marketing a diverse range of boats, including sport boats, cruisers, offshore boats, fishing boats, and pontoon boats. The company's boat brands include Sea Ray, Bayliner, Boston Whaler, Lund, and Crestliner, among others. This segment also offers a range of services, including dealer services and technology, to support the marine industry. The Boat segment is a significant contributor to the company's revenue and plays a critical role in driving growth and innovation in the marine industry. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois, with a strong online presence at https://www.brunswick.com.

As a publicly traded company, Brunswick Corporation is listed on the New York Stock Exchange (NYSE) under the ticker symbol BC, with a common stock ISIN of US1170431092. The company is classified under the GICS Sub Industry: Leisure Products, which reflects its focus on designing, manufacturing, and marketing recreation products for the global market. With a rich history spanning over 175 years, Brunswick Corporation has established itself as a leading player in the marine industry, with a strong portfolio of brands, products, and services that cater to the needs of customers around the world.