(BRCC) BRC - Ratings and Ratios
Exchange: NYSE • Country: United States • Currency: USD • Type: Common Stock • ISIN: US05601U1051
BRCC: Coffee, Accessories, Apparel, Equipment, Media, Gear
BRC Inc. (NYSE:BRCC) operates as a coffee and lifestyle products company, focusing on premium coffee, accessories, apparel, and outdoor gear. The company, founded in 2014 and headquartered in Salt Lake City, Utah, has built a strong brand identity centered around supporting active military, veterans, and first responders. BRC Inc. distributes its products through multiple channels, including grocery stores, specialty retailers, company-operated and franchised Black Rifle Coffee shops, and e-commerce platforms. In addition to its core coffee business, the company produces media content and sells coffee brewing equipment and lifestyle gear.
From a technical perspective, BRCCs stock has shown declining momentum, with a 20-day SMA of 2.56 and a 50-day SMA of 2.81, both below the 200-day SMA of 3.98. The average trading volume over 20 days is 565,746 shares, with an ATR of 0.14, indicating moderate volatility. The stock is currently trading at 2.57, near its 20-day moving average.
Fundamentally, BRC Inc. has a market cap of $199.36 million, with a forward P/E of 71.43, reflecting high expectations for future earnings despite a current P/E of 0.00. The companys P/B ratio of 12.87 suggests a premium valuation relative to book value, while the P/S ratio of 0.49 points to moderate revenue multiples. However, the negative return on equity (-34.10%) raises concerns about profitability.
Over the next three months, BRCCs stock price is expected to remain range-bound between $2.40 and $3.00, driven by technical resistance at the 50-day SMA and support at the 200-day SMA. The average volume is likely to remain stable at around 565,746 shares per day, with potential increases in volatility during earnings releases or macroeconomic shifts.
Fundamentally, the companys ability to meet its forward P/E expectations of 71.43 will depend on its capacity to improve profitability and expand its revenue streams beyond its core coffee business. Managements focus on scaling its direct-to-consumer channel and increasing margins through operational efficiencies will be critical drivers of performance. The high P/B ratio of 12.87 indicates investor confidence in the companys growth potential, but the negative RoE of -34.10% highlights the need for improved capital allocation and profitability.
Additional Sources for BRCC Stock
Tweets: X Stocktwits
Fund Manager Positions: Dataroma Stockcircle
BRCC Stock Overview
| Market Cap in USD | 168m |
| Sector | Consumer Defensive |
| Industry | Packaged Foods |
| GiC Sub-Industry | Packaged Foods & Meats |
| IPO / Inception | 2021-05-03 |
BRCC Stock Ratings
| Growth 5y | -71.5% |
| Fundamental | 9.58% |
| Dividend | 0.0% |
| Rel. Strength Industry | -59.5 |
| Analysts | 4/5 |
| Fair Price Momentum | 1.37 USD |
| Fair Price DCF | 0.44 USD |
BRCC Dividends
No Dividends PaidBRCC Growth Ratios
| Growth Correlation 3m | -88.9% |
| Growth Correlation 12m | -86.4% |
| Growth Correlation 5y | -86.1% |
| CAGR 5y | -39.32% |
| CAGR/Max DD 5y | -0.42 |
| Sharpe Ratio 12m | -1.18 |
| Alpha | -65.64 |
| Beta | 1.19 |
| Volatility | 67.74% |
| Current Volume | 554.8k |
| Average Volume 20d | 558k |
As of March 17, 2025, the stock is trading at USD 2.13 with a total of 554,821 shares traded.
Over the past week, the price has changed by +4.93%, over one month by -17.76%, over three months by -28.04% and over the past year by -56.44%.
Neither. Based on ValueRay Fundamental Analyses, BRC is currently (March 2025) neither a good nor a bad stock to buy. It has a ValueRay Fundamental Rating of 9.58 and therefor a neutral outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of BRCC as of March 2025 is 1.37. This means that BRCC is currently overvalued and has a potential downside of -35.68%.
BRC has received a consensus analysts rating of 4.00. Therefor, it is recommend to buy BRCC.
- Strong Buy: 3
- Buy: 0
- Hold: 3
- Sell: 0
- Strong Sell: 0
According to ValueRays Forecast Model, BRCC BRC will be worth about 1.6 in March 2026. The stock is currently trading at 2.13. This means that the stock has a potential downside of -25.82%.
| Issuer | Forecast | Upside |
|---|---|---|
| Wallstreet Target Price | 3.2 | 48.8% |
| Analysts Target Price | 4.6 | 117.4% |
| ValueRay Target Price | 1.6 | -25.8% |