(CLX) The Clorox - Ratings and Ratios

The Clorox Company (NYSE:CLX) is a leading global manufacturer and marketer of consumer and professional products, with a diverse portfolio that spans multiple industries. Founded in 1913 and headquartered in Oakland, California, Clorox operates through four primary segments: Health and Wellness, Household, Lifestyle, and International.

The Health and Wellness segment is a cornerstone of Clorox’s business, offering essential home care products such as cleaning solutions, disinfectants, and bleach under brands like Clorox, Tilex, and Pine-Sol. This segment also includes professional-grade cleaning and disinfecting products under CloroxPro and Clorox Healthcare, catering to institutional and commercial clients. Additionally, it provides food service products under the Hidden Valley brand, highlighting the company’s ability to serve both consumer and professional markets effectively.

The Household segment focuses on everyday consumer goods, including cat litter products under Fresh Step and Scoop Away, food storage solutions from Glad, and grilling products through the Kingsford brand. These brands are household names, reflecting Clorox’s strong market presence in the U.S. consumer goods sector.

The Lifestyle segment diversifies Clorox’s offerings further, featuring condiments, dressings, and sauces under Hidden Valley, water-filtration products through Brita, and natural personal care products via Burt’s Bees. This segment underscores Clorox’s commitment to health-conscious and environmentally conscious consumers, aligning with broader market trends.

The International segment extends Clorox’s reach globally, offering a wide range of products under brands like Glad, Poett, Brita, and Burt’s Bees. This segment highlights the company’s ability to adapt its product portfolio to meet the needs of international markets, ensuring a strong global presence.

Clorox also ventures into vitamins, supplements, and supplements under brands like Natural Vitality, RenewLife, NeoCell, and Rainbow Light, further diversifying its health and wellness offerings. This demonstrates the company’s strategic expansion into growing markets, addressing consumer demand for health and wellness products.

The company’s distribution network is extensive, selling its products through mass retailers, grocery stores, warehouse clubs, dollar stores,