(CLX) The Clorox - Ratings and Ratios

The Clorox Company, headquartered in Oakland, California, is a leading manufacturer and marketer of a diverse range of consumer and professional products. Established in 1913, Clorox operates through four primary segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment is a cornerstone of the company, offering essential home care cleaning and disinfecting products under renowned brands like Clorox, Pine-Sol, and Tilex. This segment also includes professional cleaning solutions under CloroxPro and Clorox Healthcare, catering to institutional needs. Additionally, it provides professional food service products, notably Hidden Valley, a brand synonymous with ranch dressing, expanding its reach into the food sector.

The Household segment contributes significantly with products like Fresh Step cat litter and Glad bags and wraps, which are staples in many households. Kingsford, a prominent brand in grilling products, further diversifies this segment, particularly popular during peak summer seasons. The Lifestyle segment delves into consumer trends with Burts Bees natural personal care products, aligning with the growing demand for organic ingredients. Brita water-filtration systems also fall under this segment, addressing the increasing awareness of water quality.

Internationally, Clorox adapts its products to local markets, ensuring a strong global presence. The companys portfolio includes brands like Ever Clean and Chux, which have successfully entered international markets. Clorox also ventures into the health supplements sector with brands such as RenewLife, capitalizing on the trend towards wellness and nutrition. Their distribution network is robust, encompassing major retailers, e-commerce channels, and direct sales, ensuring wide accessibility and a strong online presence, particularly noted post-pandemic.

3-Month Forecast: Based on the provided data, the stock price of The Clorox Company (CLX) is currently trading below its 20-day, 50-day, and 200-day moving averages (142.45, 146.97, and 152.67 respectively), indicating a potential bearish trend in the short term. The Average True Range (ATR) of 3.47 suggests moderate volatility. However, the forward P/E ratio of 19.49 indicates expected earnings growth, which could signal a bullish mid-term outlook. The high P/B ratio of 61.19 reflects strong brand value and growth expectations, though it may also indicate overvaluation. The P/S ratio of 2.39 is moderate, aligning with industry standards. Overall, the forecast suggests a cautious short-term outlook with potential for recovery in the mid-term, driven by earnings expectations and brand strength.