CLX 📈 The Clorox - Overview

The Clorox Company is a multinational manufacturer and marketer of a wide range of consumer and professional products, with a global presence that spans multiple segments. Its operations are organized into four main segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment is a key contributor to the company's portfolio, offering an array of home care cleaning and disinfecting products, including bleach, clog removers, and laundry additives, under renowned brands such as Clorox, Clorox2, Pine-Sol, and Formula 409. Additionally, this segment provides professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands, as well as professional food service products under the Hidden Valley brand in the United States.

The Household segment is another vital component of The Clorox Company's business, focusing on the production and marketing of cat litter products under the Fresh Step and Scoop Away brands, bags and wraps under the Glad brand, and grilling products under the Kingsford brand in the United States. These products cater to the everyday needs of households, making Clorox a staple in many American homes. The Lifestyle segment, on the other hand, offers a diverse range of products, including dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand, water-filtration products under the Brita brand, and natural personal care products under the Burt's Bees brand in the United States, further expanding the company's reach into various aspects of consumer life.

The International segment plays a crucial role in The Clorox Company's global strategy, providing a broad spectrum of products internationally, including laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food products, grilling products, and digestive health products. These products are marketed under a variety of brands, such as Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux, and Fresh Step, among others. Furthermore, the company has a significant presence in the vitamins, minerals, and supplements market through brands like Natural Vitality, RenewLife, NeoCell, and Rainbow Light, demonstrating its commitment to consumer health and wellness across different geographies.

The Clorox Company's distribution network is extensive and diversified, selling its products through a multitude of channels, including mass retailers, grocery outlets, warehouse clubs, dollar stores, home hardware centers, drug, pet, and military stores, as well as through third-party and owned e-commerce platforms, and a direct sales force. This strategic approach enables the company to reach a wide audience and cater to different consumer preferences and shopping habits. Founded in 1913 and headquartered in Oakland, California, The Clorox Company has established itself as a leader in the household products industry, with a rich history of innovation and customer satisfaction. Its web presence can be found at https://www.thecloroxcompany.com, and it is listed on the New York Stock Exchange (NYSE) under the ticker symbol CLX, with the ISIN US1890541097, classified as a common stock under the GICS Sub Industry: Household Products.