(DFS) Discover Financial - Ratings and Ratios

Exchange: NYSE • Country: United States • Currency: USD • Type: Common Stock • ISIN: US2547091080

DFS: Credit Cards, Loans, Accounts, Payments, Services, Banking

Discover Financial Services (NYSE: DFS) is a major player in the digital banking and payments space, operating at the intersection of consumer finance and technology. Founded in 1960 and headquartered in Riverwoods, Illinois, the company has evolved from its origins as a credit card issuer into a full-service digital bank. Its business is divided into two core segments: Digital Banking and Payment Services.

The Digital Banking segment is the backbone of Discover’s consumer-facing operations. It offers a wide array of financial products, including the iconic Discover-branded credit cards, which have historically been known for cashback rewards and no-annual-fee structures. Beyond credit cards, the segment provides personal loans for consolidating debt or financing large purchases, home loans for mortgage seekers, and a variety of deposit products such as savings accounts, CDs, money market accounts, and IRA options. These deposit products are designed to appeal to cost-conscious consumers who value competitive interest rates and minimal fees.

The Payment Services segment is where Discover’s infrastructure and network effects come into play. This part of the business operates the PULSE network, which provides ATM access, debit card processing, and electronic funds transfer capabilities. PULSE is one of the largest ATM networks in the U.S., enabling cardholders to access cash and conduct transactions across a vast network. Additionally, Discover owns Diners Club International, a global payments network that issues charge cards and provides merchant acceptance services. This segment also handles payment transaction processing and settlement, making it a critical behind-the-scenes player in the payments ecosystem.

From a financial perspective, Discover Financial Services is a sizable company with a market capitalization of over $50 billion. It trades on the NYSE under the ticker DFS and is classified under the Consumer Finance sub-industry. The stock has a trailing P/E ratio of 11.27 and a forward P/E of 15.36, indicating moderate valuation multiples relative to its earnings growth prospects. The price-to-book ratio of 2.80 suggests that investors are paying a premium for the company’s assets and franchise value. The price-to-sales ratio of 4.30 reflects the market’s expectation of future revenue growth and profitability in the digital banking and payments space.

For investors and fund managers, Discover’s appeal lies in its diversified revenue streams, strong brand recognition, and strategic position in both consumer lending and payments infrastructure. The company’s ability to navigate regulatory changes, cybersecurity risks, and competition from fintech disruptors will be key to its long-term success. Its balance sheet strength and history of returning capital to shareholders through dividends and buybacks also make it a candidate for income-focused and value-oriented portfolios.

Additional Sources for DFS Stock

DFS Stock Overview

Market Cap in USD 42,149m
Sector Financial Services
Industry Credit Services
GiC Sub-Industry Consumer Finance
IPO / Inception 2007-07-02

DFS Stock Ratings

Growth 5y 86.1%
Fundamental 71.3%
Dividend 70.5%
Rel. Strength Industry 10
Analysts 3.59/5
Fair Price Momentum 178.76 USD
Fair Price DCF 554.53 USD

DFS Dividends

Dividend Yield 12m 1.89%
Yield on Cost 5y 8.30%
Annual Growth 5y 9.73%
Payout Consistency 96.1%

DFS Growth Ratios

Growth Correlation 3m 25.5%
Growth Correlation 12m 92%
Growth Correlation 5y 69.6%
CAGR 5y 36.35%
CAGR/Max DD 5y 0.97
Sharpe Ratio 12m 0.74
Alpha 18.64
Beta 1.46
Volatility 47.44%
Current Volume 1470.9k
Average Volume 20d 1986.8k
What is the price of DFS stocks?
As of March 14, 2025, the stock is trading at USD 159.23 with a total of 1,470,888 shares traded.
Over the past week, the price has changed by -7.78%, over one month by -15.95%, over three months by -9.22% and over the past year by +28.76%.
Is Discover Financial a good stock to buy?
Yes, based on ValueRay Fundamental Analyses, Discover Financial (NYSE:DFS) is currently (March 2025) a good stock to buy. It has a ValueRay Fundamental Rating of 71.26 and therefor a positive outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of DFS as of March 2025 is 178.76. This means that DFS is currently undervalued and has a potential upside of +12.27% (Margin of Safety).
Is DFS a buy, sell or hold?
Discover Financial has received a consensus analysts rating of 3.59. Therefor, it is recommend to hold DFS.
  • Strong Buy: 4
  • Buy: 2
  • Hold: 11
  • Sell: 0
  • Strong Sell: 0
What are the forecast for DFS stock price target?
According to ValueRays Forecast Model, DFS Discover Financial will be worth about 204 in March 2026. The stock is currently trading at 159.23. This means that the stock has a potential upside of +28.12%.
Issuer Forecast Upside
Wallstreet Target Price 214.1 34.4%
Analysts Target Price 189.6 19.1%
ValueRay Target Price 204 28.1%