ELF 📈 ELF Beauty - Overview

e.l.f. Beauty, Inc. is a cosmetics and skin care company that operates under several brand names, including e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare, offering a wide range of products globally. The company's product portfolio includes eye, lip, face, and skin care products, as well as products for pets, such as paw care. This diverse product line enables the company to cater to various customer needs and preferences, from makeup and skincare to pet care.

The company's distribution channels are multifaceted, comprising national and international retailers, as well as direct-to-consumer channels. This includes e-commerce platforms, primarily in the United States, the United Kingdom, and Canada, allowing the company to reach a broad customer base. By leveraging both online and offline channels, e.l.f. Beauty, Inc. can effectively expand its market reach and increase brand visibility. The company's ability to adapt to changing consumer behaviors and preferences, particularly the shift towards online shopping, is crucial in maintaining its competitive edge.

Originally founded in 2004 as J.A. Cosmetics Holdings, Inc., the company underwent a name change to e.l.f. Beauty, Inc. in April 2016. This rebranding likely aimed to align the company's name more closely with its core brand, e.l.f. Cosmetics, which is widely recognized in the beauty and cosmetics industry. Headquartered in Oakland, California, e.l.f. Beauty, Inc. has established itself as a significant player in the personal care products sector, with its common stock listed under the ISIN US26856L1035 and classified under the GICS Sub Industry: Personal Care Products.

With a strong online presence, including its website at https://www.elfcosmetics.com, e.l.f. Beauty, Inc. provides customers with easy access to its products and brand information. The company's commitment to making high-quality, affordable beauty products accessible to a wide audience has contributed to its growth and success in the global cosmetics and skin care market. By continuously innovating and expanding its product lines, e.l.f. Beauty, Inc. aims to maintain its position as a leading provider of personal care products, catering to the evolving needs of its diverse customer base.