(FENG) Phoenix New Media Limited - Ratings and Ratios

Phoenix New Media Limited (NYSE:FENG) operates as a leading provider of premium content and integrated media services in the Peoples Republic of China. The company functions through two primary business segments: Net Advertising Services and Paid Services. It delivers content across multiple platforms, including PCs, mobile devices, and third-party channels, leveraging its strong presence through Phoenix TV for broadcast viewers. The platforms website, ifeng.com, hosts a diverse range of interest-based content verticals such as news, military affairs, video, technology, finance, entertainment, automobiles, sports, real estate, home living, fashion, and history. Additionally, it offers interactive services like comment postings and user surveys to enhance user engagement.

The companys mobile ecosystem includes ifeng News, a news application offering text, image, live streaming, and video content; ifeng Video, which provides video news, live broadcasts, and Phoenix TV programs; and i.ifeng.com, a mobile Internet website. It also offers digital reading applications, mobile newspaper services, and mobile video services. Beyond media, FENG extends into e-commerce, wireless value-added services, and online real estate-related services. Founded in 1998 and headquartered in Beijing, Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited. The companys web presence is accessible at https://www.ifeng.com.

Ticker Symbol: FENG Exchange: NYSE Type: common stock Country Origin: China GICS Sub Industry: Interactive Media & Services Average Volume 20d: 12555 Last Price: 2.20 SMA 20: 2.48 SMA 50: 2.39 SMA 200: 2.75 ATR: 0.18 Market Cap: 26.97M USD P/E: 0.00 P/E Forward: 0.00 P/B: 0.17 P/S: 0.04 RoE: -3.57

3-Month Forecast: Based on and , FENGs stock is currently trading below its SMA 20, SMA 50, and SMA 200, signaling bearish momentum. The low ATR of 0.18 indicates reduced volatility, while the last price of $2.20 reflects a potential oversold position at an RSI of 41. From a perspective, the companys low P/B ratio of 0.17 and P/S ratio of 0.04 suggest undervaluation, but the negative RoE of -3.57 highlights profitability challenges. Over the next three months, FENG may experience sideways trading with potential downside risks due to poor earnings performance, despite its attractive valuation metrics.