KTB 📈 Kontoor Brands - Overview

Kontoor Brands, Inc. is a prominent lifestyle apparel company that specializes in the design, production, procurement, marketing, distribution, and licensing of a wide range of products, including denim, apparel, footwear, and accessories. The company's portfolio is primarily composed of two iconic brands: Wrangler and Lee, which have been staples in the apparel industry for decades. These brands cater to diverse consumer preferences, offering a broad spectrum of styles, from casual wear to more formal attire, thereby appealing to a wide audience. Additionally, the company licenses and sells apparel under the Rock & Republic brand name, further expanding its market reach.

The operational structure of Kontoor Brands, Inc. is segmented into two main divisions: Wrangler and Lee. This segmentation allows the company to focus on the unique strengths and market opportunities of each brand, enabling more targeted marketing strategies and product development. The company's products are distributed through a multi-channel approach, including mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores, and online platforms. This diverse distribution strategy ensures that Kontoor Brands, Inc. can effectively reach consumers across different retail environments, both physically and digitally.

In terms of its geographical presence, Kontoor Brands, Inc. operates on a global scale, with operations spanning the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. This global footprint is a testament to the company's commitment to expanding its brands' presence worldwide, catering to the apparel needs of consumers in various markets. The company was incorporated in 2018 and is headquartered in Greensboro, North Carolina, providing a central hub for its operations. For more information, the company's official website can be accessed at https://www.kontoorbrands.com, and its stock is listed on the NYSE under the ticker symbol KTB, with the ISIN US50050N1037, classified as a common stock within the Apparel, Accessories & Luxury Goods sub-industry.