(PRO) PROS Holdings - Ratings and Ratios
Platform, Pricing, Revenue, Airline, Retail
PRO EPS (Earnings per Share)
PRO Revenue
Description: PRO PROS Holdings October 22, 2025
PROS Holdings (NYSE:PRO) delivers cloud-based software that automates pricing, quoting, and revenue management across a broad set of industries, with a particular focus on airlines and digital retail. Its flagship offerings include the PROS Platform for end-to-end offer creation, the Smart Configure-Price-Quote suite for accelerating deal velocity, and AI-driven pricing tools such as Smart Price Optimization, Dynamic Ancillary Pricing, and Real-Time Dynamic Pricing for airlines.
Beyond aviation, PROS serves manufacturers, logistics providers, energy firms, and insurers through a configurable digital retail stack (airTRFX, airModules, airWire, airSEM) that spans the shopper journey from inspiration to post-trip. The company supplements its software licences with implementation, consulting, and support services, distributing solutions via a direct sales force, channel partners, and systems integrators.
According to the FY 2023 Form 10-K, PROS generated roughly $215 million in revenue, with subscription (recurring) revenue accounting for about 78 % of the total-a metric that signals high-margin, sticky cash flows. The firm’s ARR grew at a 13 % compound annual rate over the past three years, outpacing the broader application-software sub-industry (≈9 % CAGR). A key macro driver is the post-COVID rebound in airline passenger traffic, which fuels demand for dynamic pricing and ancillary-revenue optimization tools; simultaneously, the broader shift toward AI-enabled price personalization across retail and B2B sectors underpins long-term growth prospects.
For a deeper quantitative breakdown, the ValueRay platform offers a granular view of PRO’s valuation metrics and comparable peer analysis.
PRO Stock Overview
| Market Cap in USD | 1,112m |
| Sub-Industry | Application Software |
| IPO / Inception | 2007-06-28 |
PRO Stock Ratings
| Growth Rating | -29.7% |
| Fundamental | 49.6% |
| Dividend Rating | - |
| Return 12m vs S&P 500 | -4.11% |
| Analyst Rating | 4.63 of 5 |
PRO Dividends
Currently no dividends paidPRO Growth Ratios
| Growth Correlation 3m | 92.5% |
| Growth Correlation 12m | -48.5% |
| Growth Correlation 5y | -72.6% |
| CAGR 5y | -3.75% |
| CAGR/Max DD 3y (Calmar Ratio) | -0.06 |
| CAGR/Mean DD 3y (Pain Ratio) | -0.13 |
| Sharpe Ratio 12m | -0.07 |
| Alpha | -0.39 |
| Beta | 1.046 |
| Volatility | 38.57% |
| Current Volume | 584k |
| Average Volume 20d | 1381.8k |
| Stop Loss | 22.3 (-3.3%) |
| Signal | 0.70 |
Piotroski VR‑10 (Strict, 0-10) 3.5
| Net Income (-7.18m TTM) > 0 and > 6% of Revenue (6% = 20.6m TTM) |
| FCFTA 0.07 (>2.0%) and ΔFCFTA 0.60pp (YES ≥ +1.0pp, WARN ≥ +0.5pp) |
| NWC/Revenue 21.33% (prev 10.00%; Δ 11.33pp) (YES ≤20% & Δ≤-1pp; WARN ≤25% & Δ≤0 oder ≤40% & Δ≤-3pp) |
| CFO/TA 0.07 (>3.0%) and CFO 30.0m > Net Income -7.18m (YES >=105%, WARN >=100%) |
| Net Debt (165.0m) to EBITDA (7.26m) ratio: 22.71 <= 3.0 (WARN <= 3.5) |
| Current Ratio 1.40 (target 1.5–3.0; WARN 1.2–<1.5 or >3.0–5.0; CFO/TA gate active) |
| Outstanding Shares last Quarter (47.6m) change vs 12m ago 1.24% (target <= -2.0% for YES) |
| Gross Margin 67.08% (prev 63.82%; Δ 3.27pp) >=18% & Δ>=+0.5pp (WARN >=15% & Δ>=0) |
| Asset Turnover 82.79% (prev 82.47%; Δ 0.31pp) >=50% & Δ>=+2pp (WARN >=35% & Δ>=0) |
| Interest Coverage Ratio -0.07 (EBITDA TTM 7.26m / Interest Expense TTM 5.28m) >= 6 (WARN >= 3) |
Altman Z'' -5.23
| (A) 0.17 = (Total Current Assets 256.3m - Total Current Liabilities 183.2m) / Total Assets 443.0m |
| (B) -1.52 = Retained Earnings (Balance) -673.2m / Total Assets 443.0m |
| warn (B) unusual magnitude: -1.52 — check mapping/units |
| (C) -0.00 = EBIT TTM -372.0k / Avg Total Assets 414.0m |
| (D) -1.29 = Book Value of Equity -679.6m / Total Liabilities 527.9m |
| Total Rating: -5.23 = (6.56 * A) + (3.26 * B) + (6.72 * C) + (1.05 * D) |
ValueRay F-Score (Strict, 0-100) 49.62
| 1. Piotroski 3.50pt = -1.50 |
| 2. FCF Yield 2.29% = 1.14 |
| 3. FCF Margin 8.53% = 2.13 |
| 4. Debt/Equity -4.05 = -2.50 |
| 5. Debt/Ebitda 22.71 = -2.50 |
| 6. ROIC - WACC (= -7.87)% = -9.84 |
| 7. RoE 9.74% = 0.81 |
| 8. Rev. Trend 99.46% = 7.46 |
| 9. EPS Trend 88.16% = 4.41 |
What is the price of PRO shares?
Over the past week, the price has changed by +0.04%, over one month by +0.61%, over three months by +46.91% and over the past year by +16.41%.
Is PROS Holdings a good stock to buy?
Based on momentum, paid dividends and discounted-cash-flow analyses, the fair value of PRO is around 22.36 USD . This means that PRO is currently overvalued and has a potential downside of -2.99%.
Is PRO a buy, sell or hold?
- Strong Buy: 6
- Buy: 1
- Hold: 1
- Sell: 0
- Strong Sell: 0
What are the forecasts/targets for the PRO price?
| Issuer | Target | Up/Down from current |
|---|---|---|
| Wallstreet Target Price | 25.6 | 11.1% |
| Analysts Target Price | 25.6 | 11.1% |
| ValueRay Target Price | 24.7 | 7.3% |
PRO Fundamental Data Overview October 29, 2025
P/E Forward = 35.5872
P/S = 3.244
P/B = 15.984
P/EG = 0.7451
Beta = 1.046
Revenue TTM = 342.7m USD
EBIT TTM = -372.0k USD
EBITDA TTM = 7.26m USD
Long Term Debt = 312.0m USD (from longTermDebt, last quarter)
Short Term Debt = 5.18m USD (from shortTermDebt, last quarter)
Debt = 344.0m USD (from shortLongTermDebtTotal, last quarter)
Net Debt = 165.0m USD (from netDebt column, last quarter)
Enterprise Value = 1.28b USD (1.11b + Debt 344.0m - CCE 179.0m)
Interest Coverage Ratio = -0.07 (Ebit TTM -372.0k / Interest Expense TTM 5.28m)
FCF Yield = 2.29% (FCF TTM 29.2m / Enterprise Value 1.28b)
FCF Margin = 8.53% (FCF TTM 29.2m / Revenue TTM 342.7m)
Net Margin = -2.09% (Net Income TTM -7.18m / Revenue TTM 342.7m)
Gross Margin = 67.08% ((Revenue TTM 342.7m - Cost of Revenue TTM 112.8m) / Revenue TTM)
Gross Margin QoQ = 67.09% (prev 67.64%)
Tobins Q-Ratio = 2.88 (Enterprise Value 1.28b / Total Assets 443.0m)
Interest Expense / Debt = 0.44% (Interest Expense 1.53m / Debt 344.0m)
Taxrate = -16.99% (negative due to tax credits) (255.0k / -1.50m)
NOPAT = -435.2k (EBIT -372.0k * (1 - -16.99%)) [loss with tax shield] [negative tax rate / tax credits]
Current Ratio = 1.40 (Total Current Assets 256.3m / Total Current Liabilities 183.2m)
Debt / Equity = -4.05 (negative equity) (Debt 344.0m / totalStockholderEquity, last quarter -84.9m)
Debt / EBITDA = 22.71 (Net Debt 165.0m / EBITDA 7.26m)
Debt / FCF = 5.65 (Net Debt 165.0m / FCF TTM 29.2m)
Total Stockholder Equity = -73.7m (last 4 quarters mean from totalStockholderEquity)
RoA = -1.62% (Net Income -7.18m / Total Assets 443.0m)
RoE = 9.74% (negative equity) (Net Income TTM -7.18m / Total Stockholder Equity -73.7m)
RoCE = -0.16% (EBIT -372.0k / Capital Employed (Equity -73.7m + L.T.Debt 312.0m))
RoIC = -0.21% (negative operating profit) (NOPAT -435.2k / Invested Capital 207.5m)
WACC = 7.66% (E(1.11b)/V(1.46b) * Re(9.87%) + D(344.0m)/V(1.46b) * Rd(0.44%) * (1-Tc(-0.17)))
Discount Rate = 9.87% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: 100.0 | Cagr: 1.37%
[DCF Debug] Terminal Value 70.86% ; FCFE base≈26.8m ; Y1≈25.3m ; Y5≈24.0m
Fair Price DCF = 6.57 (DCF Value 317.2m / Shares Outstanding 48.3m; 5y FCF grow -7.05% → 3.0% )
EPS Correlation: 88.16 | EPS CAGR: 139.2% | SUE: 1.87 | # QB: 2
Revenue Correlation: 99.46 | Revenue CAGR: 8.80% | SUE: 0.70 | # QB: 0
Additional Sources for PRO Stock
Tweets: X | Stocktwits
Fund Manager Positions: Dataroma | Stockcircle