(VVI) Viad - Ratings and Ratios

Viad Corp is a multifaceted company that delivers a wide range of services, including hospitality, leisure activities, experiential marketing, and live events, across various regions such as the United States, Canada, Europe, the Middle East, and Africa. Its operations are divided into three distinct segments: Pursuit, Spiro, and GES Exhibitions, each catering to different aspects of the hospitality and events industry. The Pursuit segment, for instance, focuses on providing recreational attractions, accommodations through hotels and lodges, dining experiences, retail services, sightseeing opportunities, and ground transportation, thereby offering a comprehensive suite of services to its clientele.

The Pursuit segment is further diversified through its various collections and brands, including the Banff Jasper Collection, the Alaska Collection, the Glacier Park Collection, FlyOver, and Sky Lagoon, each offering unique experiences tailored to their respective locations. These collections not only provide a range of services but also contribute to the overall strategy of Viad Corp by attracting a diverse customer base and enhancing the company's presence in key markets. On the other hand, the Spiro segment functions as an experiential marketing agency, collaborating with global brands to elevate their marketing efforts through bespoke experiences, thereby helping these brands connect with their audiences on a deeper level.

The GES Exhibitions segment plays a crucial role as a full-service exhibition services company, partnering with organizers of exhibitions and conferences to provide strategic and logistical support. This segment is vital for managing the intricacies involved in hosting large-scale events, ensuring that every aspect, from planning to execution, is meticulously handled. Viad Corp's client base is diverse, encompassing event organizers, corporate brand marketers, tour operators, wholesalers, destination management companies, and retail travel agencies, highlighting the company's broad reach and capability to cater to various needs within the industry.

With a history dating back to 1926, Viad Corp has established itself as a seasoned player in the hospitality and events sector, with its headquarters located in Scottsdale, Arizona. The company's official website, https://www.viad.com, serves as a central hub for information regarding its services, segments, and operations. Listed on the New York Stock Exchange (NYSE) under the ticker symbol VVI, with the ISIN US92552R4065, Viad Corp is classified as a common stock under the GICS Sub Industry of Diversified Support Services, reflecting its diverse portfolio and comprehensive service offerings.