(YELP) Yelp - Ratings and Ratios

Yelp Inc. operates a multifaceted platform that bridges the gap between consumers and local businesses, both domestically and internationally. This platform encompasses a broad range of categories, including but not limited to, dining establishments, retail shopping, beauty and wellness services, health-related businesses, and a plethora of other sectors. Additionally, it covers various services such as home maintenance, local services, automotive care, professional services, pet care, event planning, real estate, and financial services. By providing a comprehensive directory, Yelp enables consumers to discover, evaluate, and interact with local businesses, thereby facilitating informed decision-making.

The company offers an array of advertising products tailored to the needs of businesses, including cost-per-click advertising and multi-location ad products. These solutions empower businesses to target high-intent audiences effectively, thereby maximizing their online visibility and reach. Furthermore, Yelp's business listing page products allow enterprises to showcase their services, share updates, and engage with their customer base. The platform's versatility and customization options make it an attractive choice for businesses seeking to expand their online presence and drive customer acquisition.

Yelp's suite of services extends beyond advertising, with offerings such as Yelp Guest Manager, a subscription-based platform designed for restaurants, nightlife venues, and other establishments. This toolset includes online reservation management, waitlist solutions that enable customers to check wait times and join waitlists remotely, as well as seating and server rotation management tools. The Yelp Knowledge program provides business owners with access to local analytics and insights, leveraging the company's historical data and proprietary content to inform business decisions. Yelp Fusion, on the other hand, offers free and paid access to various data points and content through publicly available APIs, catering to the needs of consumer-facing enterprises.

In addition to its core services, Yelp facilitates content licensing and partners with third-party data providers to update and manage business listing information on behalf of businesses. The company's products are available through multiple channels, including direct sales, partnerships, and online platforms such as its website and business app. Notably, Yelp has formed a partnership with Grubhub, enabling consumers to place food orders for pickup and delivery directly through the platform. With its origins dating back to 2004, Yelp Inc. has evolved significantly, changing its name from Yelp! Inc. to Yelp Inc. in 2012. Headquartered in San Francisco, California, the company continues to operate as a leading player in the interactive media and services sector.

From a structural perspective, Yelp Inc. is a publicly traded entity, with its common stock listed under the ISIN code US9858171054. The company's classification within the GICS Sub Industry as Interactive Media & Services reflects its role in facilitating online interactions between consumers and businesses. As a key player in this space, Yelp's web presence is accessible via its official website, https://www.yelp.com, which serves as a central hub for its services and offerings.