(ZETA) Zeta Global Holdings - Ratings and Ratios

Zeta Global Holdings Corp, listed on the NYSE under the ticker symbol ZETA, is a technology company that specializes in providing enterprises with a comprehensive, data-driven cloud platform. This platform is designed to deliver consumer intelligence and marketing automation software to businesses operating in the United States and internationally. By leveraging its robust Zeta Marketing Platform, the company analyzes an vast array of structured and unstructured data points, utilizing sophisticated machine learning algorithms to predict consumer intent. This capability is significantly enhanced by the industry's largest opted-in data set for omnichannel marketing, allowing for highly targeted and effective marketing strategies.

The company's Consumer Data platform is another key component of its offerings, capable of ingesting, analyzing, and distilling disparate data points into a unified view of a consumer. This single view encompasses a wide range of attributes, including identity, profile characteristics, behaviors, and purchase intent, providing businesses with a deep understanding of their target audiences. Additionally, Zeta Global Holdings Corp offers a variety of product suites tailored to meet specific business needs. For instance, its agile intelligence suite synthesizes both Zeta's data and data generated by its customers, uncovering valuable consumer insights that can be directly translated into actionable marketing programs. The company's CDP (Consumer Data Platform) is designed to consolidate multiple databases and both internal and external data feeds, organizing data based on specific needs and performance metrics to enhance marketing efficiency and effectiveness.

Zeta Global Holdings Corp was incorporated in 2007 and is headquartered in New York, New York. The company's official website can be found at https://www.zetaglobal.com, providing further details on its products, services, and mission. With its common stock listed under the ISIN US98956A1051 and categorized under the GICS Sub Industry of Application Software, Zeta Global Holdings Corp is well-positioned to continue innovating and expanding its presence in the global technology landscape. Its focus on delivering cutting-edge, data-driven solutions to enterprises underscores its commitment to helping businesses navigate and thrive in an increasingly complex and interconnected digital world.