(BTTR) Better Choice - Ratings and Ratios

Better Choice Company Inc. (NYSE MKT: BTTR) is a prominent player in the pet health and wellness sector, offering a diverse range of products tailored to meet the evolving needs of pets. Their portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw options, vegan products, and a variety of supplements. Committed to pet health, they utilize high-quality, sustainably sourced ingredients, reflecting their dedication to animal well-being. The company operates under the Halo Holistic and Halo Elevate brands, distributing products through online platforms, pet specialty stores, and select retail partnerships. With operations in the U.S., Canada, and parts of Asia, including China, Better Choice Company has a strategic market presence. Headquartered in Tampa, Florida, the company, formerly known as Sports Endurance, rebranded in March 2019, signaling its focus on the growing pet health industry.

Looking ahead, the stocks technical indicators suggest a bearish trend, with the last price of 1.58 falling below the SMA 20, 50, and 200. This positions the stock in a potential downtrend, with support levels likely to be tested. The ATR of 0.16 indicates moderate volatility. From a fundamental perspective, the market cap of 3.37M reflects a micro-cap status, associated with higher risk. A forward P/E of 5.07 hints at expected earnings growth, while the P/B of 0.32 and P/S of 0.10 suggest possible undervaluation. The companys focus on revenue growth and profitability will be critical in influencing future stock performance.