(BTTR) Better Choice - Ratings and Ratios

Exchange: NYSE MKT • Country: United States • Currency: USD • Type: Common Stock • ISIN: US08771Y3036

BTTR: Pet, Food, Supplements, Dental, Care, Products, Treats

Better Choice Company Inc. (NYSE MKT: BTTR) is a prominent player in the pet health and wellness sector, offering a diverse range of products tailored to meet the evolving needs of pets. Their portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw options, vegan products, and a variety of supplements. Committed to pet health, they utilize high-quality, sustainably sourced ingredients, reflecting their dedication to animal well-being. The company operates under the Halo Holistic and Halo Elevate brands, distributing products through online platforms, pet specialty stores, and select retail partnerships. With operations in the U.S., Canada, and parts of Asia, including China, Better Choice Company has a strategic market presence. Headquartered in Tampa, Florida, the company, formerly known as Sports Endurance, rebranded in March 2019, signaling its focus on the growing pet health industry.

Looking ahead, the stocks technical indicators suggest a bearish trend, with the last price of 1.58 falling below the SMA 20, 50, and 200. This positions the stock in a potential downtrend, with support levels likely to be tested. The ATR of 0.16 indicates moderate volatility. From a fundamental perspective, the market cap of 3.37M reflects a micro-cap status, associated with higher risk. A forward P/E of 5.07 hints at expected earnings growth, while the P/B of 0.32 and P/S of 0.10 suggest possible undervaluation. The companys focus on revenue growth and profitability will be critical in influencing future stock performance.

Additional Sources for BTTR Stock

BTTR Stock Overview

Market Cap in USD 3m
Sector Consumer Defensive
Industry Packaged Foods
GiC Sub-Industry Packaged Foods & Meats
IPO / Inception 2017-09-22

BTTR Stock Ratings

Growth 5y -96.9%
Fundamental 17.9%
Dividend 0.0%
Rel. Strength Industry -77.4
Analysts 5/5
Fair Price Momentum 0.49 USD
Fair Price DCF 3.95 USD

BTTR Dividends

No Dividends Paid

BTTR Growth Ratios

Growth Correlation 3m -79.1%
Growth Correlation 12m -88.6%
Growth Correlation 5y -95.6%
CAGR 5y -63.98%
CAGR/Max DD 5y -0.64
Sharpe Ratio 12m -1.54
Alpha -91.28
Beta 1.97
Volatility 90.01%
Current Volume 23.3k
Average Volume 20d 91.9k
What is the price of BTTR stocks?
As of March 17, 2025, the stock is trading at USD 1.54 with a total of 23,259 shares traded.
Over the past week, the price has changed by -5.81%, over one month by -28.70%, over three months by -28.70% and over the past year by -75.73%.
Is Better Choice a good stock to buy?
Neither. Based on ValueRay Fundamental Analyses, Better Choice is currently (March 2025) neither a good nor a bad stock to buy. It has a ValueRay Fundamental Rating of 17.91 and therefor a neutral outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of BTTR as of March 2025 is 0.49. This means that BTTR is currently overvalued and has a potential downside of -68.18%.
Is BTTR a buy, sell or hold?
Better Choice has received a consensus analysts rating of 5.00. Therefor, it is recommend to buy BTTR.
  • Strong Buy: 1
  • Buy: 0
  • Hold: 0
  • Sell: 0
  • Strong Sell: 0
What are the forecast for BTTR stock price target?
According to ValueRays Forecast Model, BTTR Better Choice will be worth about 0.6 in March 2026. The stock is currently trading at 1.54. This means that the stock has a potential downside of -61.69%.
Issuer Forecast Upside
Wallstreet Target Price 10 549.4%
Analysts Target Price 10 549.4%
ValueRay Target Price 0.6 -61.7%