DEC 📈 JC Decaux SA - Overview

JCDecaux SA is a global outdoor advertising company that specializes in providing a wide range of advertising services across various platforms. The company's operations are divided into three primary segments: Street Furniture, Transport, and Billboard. The Street Furniture segment offers advertising services in high-traffic areas such as shopping malls, and also provides street furniture rental services, including the installation and maintenance of equipment like public toilets, bike-sharing systems, and other urban infrastructure. Additionally, this segment provides cleaning, maintenance, and other related services to ensure the upkeep of these facilities.

The Transport segment focuses on providing advertising services in public transportation systems, including airports, metro stations, bus shelters, trams, and train stations. This segment allows advertisers to reach a large and diverse audience, including commuters and travelers, through a variety of formats such as digital displays, print ads, and other innovative advertising solutions. By partnering with transportation authorities and agencies, JCDecaux SA is able to offer a unique and effective way for brands to connect with their target audience in a dynamic and engaging environment.

The Billboard segment is responsible for managing the company's outdoor advertising portfolio, which includes traditional billboards, digital billboards, neon-light billboards, and wall wraps. This segment provides advertisers with the opportunity to reach a wide audience through high-impact, large-format advertising displays in strategic locations such as major highways, city centers, and other high-traffic areas. With a strong focus on innovation and technology, JCDecaux SA is constantly evolving its Billboard segment to incorporate new and innovative advertising formats, such as digital screens and interactive displays, to meet the changing needs of advertisers and consumers.

Founded in 1964, JCDecaux SA has established itself as a leading player in the global outdoor advertising industry, with a presence in many countries around the world. The company is headquartered in Neuilly-sur-Seine, France, and is a subsidiary of JCDecaux Holding SAS. With a strong commitment to quality, innovation, and customer service, JCDecaux SA continues to be a major force in the advertising industry, providing effective and engaging advertising solutions to brands and businesses of all sizes. The company's common stock is listed on the Euronext Paris stock exchange, and its web presence can be found at https://www.jcdecaux.com, providing easy access to information about its services, products, and operations.