(HCO) High Co. - Ratings and Ratios

High Co. SA (HCO) is a France-based company specializing in consumer engagement and marketing solutions. Established in 1990 and headquartered in Aix-en-Provence, the firm operates across France, Belgium, and Spain. High Co. provides a comprehensive suite of services, including brand platform development, communication strategy, social media engagement, and media strategy. Additionally, the company offers service design, SMS and push notifications, mobile apps, websites, and loyalty programs. Its expertise extends to data collection and analysis, targeting and personalization, predictive algorithms, and GDPR-compliant technologies. High Co. also delivers promotion mechanics, multi-channel distribution, logistics, merchandising, operational management, and coupon clearing services.

As of the latest data, High Co. SA is listed on the Paris stock exchange under the ticker HCO, classified under the Advertising sector. The company has a market capitalization of 53.02M EUR, with a price-to-earnings ratio of 4.22 and a forward P/E of 14.79. Its price-to-book ratio stands at 0.58, and the price-to-sales ratio is 0.36, indicating a relatively low valuation compared to its revenue. The return on equity is 19.01%, reflecting efficient profitability. Technically, the stock has shown a 20-day average volume of 12,310 shares, with a last price of 2.72. The short-term trend indicators (SMA 20: 2.64, SMA 50: 2.56) suggest a recent uptick, while the SMA 200 (2.63) indicates longer-term stability. The average true range (ATR) of 0.04 signals low volatility.

### 3-Month Forecast #### Technical Outlook - Price Action: HCO is currently trading near its SMA 20 and SMA 50 levels, indicating a potential consolidation phase. The stock may face resistance at the SMA 200 level (2.63) and support near the SMA 50 (2.56). - Momentum: The low ATR (0.04) suggests limited price movement in the near term, with potential sideways trading unless a breakout occurs. - Volume: The average 20-day volume of 12,310 shares indicates low liquidity, which could lead to heightened volatility during earnings or news-driven events. #### Fundamental Outlook - Valuation: The stocks low P/S ratio (0.36) and P/B ratio (0.58) suggest undervaluation relative to its peers. However, the forward P/E (14.79) indicates market expectations for slower growth or profitability in the coming quarters. - Profitability: A return on equity (RoE) of 19.01% highlights strong profitability, which could support the stock price if maintained. - Industry Trends: As a player in the advertising sector, HCO is likely to benefit from increased digital marketing spend in France, Belgium, and Spain. However, competition and macroeconomic factors could weigh on margins. #### Conclusion Over the next three months, HCO is expected to trade in a narrow range, with technical resistance at 2.63 and support at 2.56. Fundamentally, while the stock appears undervalued, the markets expectations for future earnings growth may limit upside potential. Investors should monitor earnings reports and industry trends for clearer direction.