(ADTR) Adtraction - Ratings and Ratios

Adtraction Group AB (ST:ADTR) is a Swedish-based company specializing in digital advertising solutions. Founded in 2007 and headquartered in Stockholm, the firm operates a proprietary platform that facilitates connections between advertisers and a diverse network of partners, including digital magazines, influencers, bloggers, forums, mobile apps, and price comparison websites. This platform enables advertisers to enhance their sales by reaching targeted audiences across various channels.

The companys platform is designed to optimize advertising campaigns through data-driven insights, ensuring that advertisers can maximize their return on investment. Adtraction Group AB operates primarily in Europe, with a focus on delivering scalable solutions for both local and international advertisers. Its services include campaign management, performance tracking, and partner network optimization.

From a financial perspective, Adtraction Group AB has a market capitalization of 539.83M SEK, with a forward P/E ratio of 8.58, indicating expectations for future earnings growth. The companys price-to-book (P/B) ratio of 1.79 suggests that investors value its assets at a premium. However, the return on equity (RoE) of -2.31% reflects current profitability challenges. The trailing P/S ratio of 0.44 indicates that the company is valued at a moderate level relative to its revenue.

Technically, the stock is trading at 34.80 SEK, above its 20-day SMA of 31.47 but below its 200-day SMA of 36.52. This indicates a potential trend reversal or consolidation phase. The average true range (ATR) of 0.91 suggests moderate volatility, with the stocks price movement expected to remain within a narrow range in the near term.