(BBROOM) New Bubbleroom Sweden - Ratings and Ratios

New Bubbleroom Sweden AB (publ) operates as a specialized online retailer focusing on womens fashion and lifestyle products across the Nordic region and broader European markets. The company offers a diverse range of products, including womens apparel, lingerie, footwear, and fashion accessories. Established in 2006 and headquartered in Borås, Sweden, New Bubbleroom Sweden AB (publ) has positioned itself as a key player in the e-commerce sector, leveraging its digital platform to cater to a target demographic of young, fashion-conscious women seeking affordable yet trendy styles. The companys business model emphasizes a fast-fashion approach, with a focus on rapid product turnover and responsive supply chain management to meet changing consumer preferences.

The companys product portfolio is designed to appeal to a broad audience, with collections updated regularly to reflect current fashion trends. In addition to its core offerings, New Bubbleroom Sweden AB (publ) invests in digital marketing strategies to enhance brand visibility and customer engagement, particularly through social media platforms and influencer partnerships. Its e-commerce platform, accessible via https://www.bubbleroom.se, is optimized for user experience, featuring streamlined navigation, personalized recommendations, and a secure checkout process.

From a financial perspective, New Bubbleroom Sweden AB (publ) operates with a market capitalization of 55.65M SEK, reflecting its position as a small-cap company in the retail sector. The companys price-to-book (P/B) ratio of 0.57 indicates that its stock is trading below its book value, which may suggest undervaluation or market concerns about future profitability. The forward P/E ratio of 14.16, however, points to investor expectations of earnings growth over the coming fiscal year. The return on equity (RoE) of -21.05% highlights current profitability challenges, as the company is generating negative returns for shareholders.

Technically, the stock has shown bearish momentum in recent trading sessions, with the last price of 3.70 SEK falling below its short-term and long-term moving averages (SMA 20: 4.43, SMA 50: 4.31, SMA 200: 5.40). The average true range (ATR) of 0.26 indicates moderate volatility, with potential for further downside movement in the near term. The average volume of 25,958 shares over the past 20 days reflects limited liquidity, which could amplify price fluctuations.