(BHG) BHG (publ) - Ratings and Ratios

BHG Group AB (publ), trading under the ticker symbol BHG on the Stockholm Stock Exchange, is a leading consumer e-commerce company with a strong presence in Sweden, Finland, Denmark, Norway, and other European markets, as well as international operations. The company operates through three distinct business segments: Home Improvement, Value Home, and Premium Living, each catering to different customer needs and preferences.

The Home Improvement segment is the backbone of BHG Group, offering a wide range of products for building, renovating, and maintaining homes and gardens. This segment includes well-known brands such as Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, and Hylte Jakt & Trädgård. These brands collectively provide everything from construction materials to gardening tools, making BHG a one-stop solution for homeowners and professionals alike. Additionally, the company offers DIY and leisure products, further diversifying its offerings in the home improvement space.

The Value Home segment focuses on furniture and home furnishings, targeting cost-conscious consumers. Brands like Trademax, Chilli, Furniturebox, and Outlet1 cater to this segment, offering affordable yet stylish options for homeowners looking to decorate or furnish their living spaces without breaking the bank. This segment is particularly appealing in a competitive e-commerce landscape, as it balances affordability with quality.

The Premium Living segment is geared toward higher-end consumers seeking premium brand interior design and furniture. Brands such as Nordic Nest, Svenssons, and Sleepo cater to this demographic, offering a range of luxury products that emphasize design, quality, and craftsmanship. This segment is crucial for BHG Group, as it allows the company to tap into the growing demand for premium home goods in Europe and beyond.

BHG Group sells its products primarily through its e-commerce platforms, which are optimized for user experience and convenience. The company also operates showrooms, providing customers with a physical space to explore and interact with products before making a purchase. This omni-channel approach ensures that BHG Group can cater to a wide range of customer preferences and shopping behaviors.

Founded in 2006 and headquartered in Malmö, Sweden, BHG Group AB (publ) has established itself as a major player in the European e-commerce market. The company rebranded from Bygghemma Group First AB (publ) to BHG Group AB (publ) in May 2020, reflecting its expanded product