(BORG) Bjorn Borg - Ratings and Ratios

Björn Borg AB (publ) operates as a Swedish lifestyle brand, designing and distributing a wide range of apparel and accessories under the iconic Björn Borg name. The company’s product portfolio spans underwear, sports apparel, footwear, bags, eyewear, and fragrances, catering to men, women, and children. It runs through multiple channels: Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing segments.

The core product offerings include underwear (boxers, trunks, briefs, multipacks), sleepwear, socks, and sports-related clothing like t-shirts, hoodies, and swimwear. The company also markets footwear, including sneakers, boots, and sandals, often through collaborations like Myrqvist x Björn Borg. Accessories such as backpacks, duffle bags, wallets, gloves, and belts are sold through various retail partners and e-commerce platforms.

Beyond apparel, Björn Borg offers eyewear, including spectacle frames and sunglasses, distributed through licensees and retail networks. The brand has a strong presence in Europe, with sales in countries like Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, Slovenia, France, and Canada, as well as the United States.

Financially, the company has a market capitalization of 1.53B SEK, with a trailing P/E of 20.48 and a forward P/E of 9.28, suggesting expectations for future earnings growth. The price-to-book ratio stands at 4.28, while the price-to-sales ratio is 1.58, indicating moderate valuation relative to its revenue. Björn Borg AB was founded in 1984 and is headquartered in Solna, Sweden.