FOI-B 📈 Fenix Outdoor International - Overview

Fenix Outdoor International AG is a global outdoor industry player that designs, manufactures, and distributes a wide range of outdoor products, including apparel, backpacks, sleeping bags, tents, and footwear. The company's product portfolio is diverse, catering to various outdoor activities such as hiking, camping, and climbing. Through its subsidiaries, Fenix Outdoor International AG operates a multi-channel distribution network, comprising retail stores, e-commerce platforms, and wholesale partnerships, allowing it to reach a broad customer base worldwide.

The company's business is organized into three main segments: Brands, Global Sales, and Frilufts. The Brands segment focuses on developing and marketing the company's portfolio of outdoor brands, including Fjällräven, Tierra, Hanwag, and Royal Robbins. These brands are well-known for their high-quality products and are popular among outdoor enthusiasts. The Global Sales segment is responsible for distributing the company's products to retailers and wholesalers globally, while the Frilufts segment operates the company's retail stores and e-commerce platforms in key markets such as Sweden, Norway, Germany, Finland, Denmark, and the United Kingdom.

Fenix Outdoor International AG has a long history, dating back to 1960, and is headquartered in Zug, Switzerland. The company's products are sold through a combination of its own retail stores, online platforms, and wholesale partnerships, allowing it to reach a wide range of customers. With a strong focus on quality, innovation, and customer service, Fenix Outdoor International AG has established itself as a leading player in the global outdoor industry. The company's shares are listed on the stock exchange and are classified as common stock, with the GICS Sub Industry classification being Computer & Electronics Retail, although its primary business is in the outdoor industry.

In terms of its online presence, Fenix Outdoor International AG can be found at https://www.fenixoutdoor.com, providing customers with a convenient way to browse and purchase its products. The company's ISIN code is CH0242214887, making it easily identifiable for investors and financial institutions. With its diverse product portfolio, strong brand presence, and global distribution network, Fenix Outdoor International AG is well-positioned to continue serving the needs of outdoor enthusiasts around the world.