(PRFO) Profoto Holding - Ratings and Ratios

Exchange: ST • Country: Sweden • Currency: SEK • Type: Common Stock • ISIN: SE0015962147

PRFO: Flashes, Lights, Modifiers, Accessories, Remotes, Bags

Profoto Holding AB (ST:PRFO) stands as a leader in the niche market of professional photography lighting, commanding a significant presence with its high-end solutions. Renowned for their reliability and precision, Profotos products cater to the exacting needs of professional photographers worldwide.

Their product portfolio encompasses a comprehensive range of lighting equipment, including on and off-camera flashes, monolights, and studio packs, alongside an array of light modifiers such as softboxes and reflectors. This extensive range underscores their commitment to providing versatile tools that meet the diverse demands of photography professionals.

Strategically, Profoto employs a multi-channel distribution approach, leveraging dealers, rental companies, and online platforms to ensure global accessibility and customer convenience. This strategy not only broadens their market reach but also reinforces their position in the industry.

Financially, Profoto presents a stable profile with a market capitalization of 1,580 million SEK and a P/E ratio of 13.21, indicating a balanced valuation. Their P/B ratio of 4.79 reflects strong equity, while a P/S ratio of 2.15 suggests efficient revenue generation relative to their market value.

Profotos enduring success can be attributed to their unwavering focus on innovation and quality, ensuring they remain at the forefront of lighting technology. Their dedication to R&D and customer-centric approach solidifies their competitive edge, making them a resilient player in their field.

Additional Sources for PRFO Stock

Tweets: X Stocktwits
Fund Manager Positions: Dataroma Stockcircle

PRFO Stock Overview

Market Cap in USD 160m
Sector Consumer Cyclical
Industry Leisure
GiC Sub-Industry Leisure Products
IPO / Inception

PRFO Stock Ratings

Growth 5y -73.3%
Fundamental 37.1%
Dividend 60.1%
Rel. Strength -55.9
Analysts -
Fair Price Momentum 31.54 SEK
Fair Price DCF -

PRFO Dividends

Dividend Yield 12m 8.12%
Yield on Cost 5y 5.04%
Annual Growth 5y 2.33%
Payout Consistency 97.3%

PRFO Growth Ratios

Growth Correlation 3m -6.2%
Growth Correlation 12m -94.3%
Growth Correlation 5y -84.9%
CAGR 5y -16.65%
CAGR/Max DD 5y -0.25
Sharpe Ratio 12m -2.09
Alpha -54.09
Beta 0.490
Volatility 41.61%
Current Volume 13.9k
Average Volume 20d 3.2k
What is the price of PRFO stocks?
As of April 04, 2025, the stock is trading at SEK 37.40 with a total of 13,904 shares traded.
Over the past week, the price has changed by -5.32%, over one month by -7.20%, over three months by -11.37% and over the past year by -49.73%.
Is Profoto Holding a good stock to buy?
Partly, yes. Based on ValueRay Fundamental Analyses, Profoto Holding (ST:PRFO) is currently (April 2025) ok to buy, but has to be watched. It has a ValueRay Fundamental Rating of 37.07 and therefor a somewhat positive outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of PRFO as of April 2025 is 31.54. This means that PRFO is currently overvalued and has a potential downside of -15.67%.
Is PRFO a buy, sell or hold?
Profoto Holding has no consensus analysts rating.
What are the forecast for PRFO stock price target?
According to ValueRays Forecast Model, PRFO Profoto Holding will be worth about 34.5 in April 2026. The stock is currently trading at 37.40. This means that the stock has a potential downside of -7.65%.
Issuer Forecast Upside
Wallstreet Target Price 47 25.7%
Analysts Target Price - -
ValueRay Target Price 34.5 -7.6%