PURE 📈 Purefun Group AB - Overview

Exchange: ST • Country: Sweden • Currency: SEK • Type: Common Stock • ISIN: SE0017232838

PURE: Sexual Health Products, Condoms, Contraceptives, Adult Toys, Dog Products, Lubricants

Purefun Group AB (publ), through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden, Norway, Denmark, and Finland. Its e-commerce stores offer sexual health products, such as contraceptives and condoms, as well as products for dogs; and adult toys. The company also manufactures massage oils and lubricants; and develops and manufactures cosmetic products and intimate products to retailers and distributors in Europe, as well as provides property rental, warehousing, and logistics services. It sells its products through various websites, such as vuxen.se, vuxen.no, vuxen.dk, vuxen.fi, kondomeriet.com, doggie.se, and doggie.no. The company was incorporated in 2005 and is based in Helsingborg, Sweden. Purefun Group AB (publ) operates as a subsidiary of Money Never Sleeps Holding AB. Web URL: https://www.purefungroup.com/sv

Additional Sources for PURE Stock

Tweets: X Stocktwits
Fund Manager Positions: Dataroma Stockcircle

PURE Stock Overview

Market Cap in USD 10m
Sector Consumer Cyclical
Industry Internet Retail
GiC Sub-Industry Internet & Direct Marketing Retail
IPO / Inception

PURE Stock Ratings

Growth 5y -82.3%
Fundamental 31.5%
Dividend -
Rel. Strength Industry -111
Analysts -
Fair Price Momentum 8.16 SEK
Fair Price DCF 31.13 SEK

PURE Dividends

No Dividends Paid

PURE Growth Ratios

Growth Correlation 3m -27.5%
Growth Correlation 12m -63.5%
Growth Correlation 5y -93.7%
CAGR 5y -28.33%
CAGR/Mean DD 5y -0.55
Sharpe Ratio 12m -0.22
Alpha -33.04
Beta 0.47
Volatility 57.91%
Current Volume 5.4k
Average Volume 20d 3.2k
What is the price of PURE stocks?
As of December 22, 2024, the stock is trading at SEK 10.40 with a total of 5,414 shares traded.
Over the past week, the price has changed by +4.08%, over one month by +5.15%, over three months by -1.92% and over the past year by -2.86%.
Is Purefun Group AB a good stock to buy?
Neither. Based on ValueRay Fundamental Analyses, Purefun Group AB is currently (December 2024) neither a good nor a bad stock to buy. It has a ValueRay Fundamental Rating of 31.46 and therefor a neutral outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of PURE as of December 2024 is 8.16. This means that PURE is currently overvalued and has a potential downside of -21.54%.
Is PURE a buy, sell or hold?
Purefun Group AB has no consensus analysts rating.
What are the forecast for PURE stock price target?
According to ValueRays Forecast Model, PURE Purefun Group AB will be worth about 8.9 in December 2025. The stock is currently trading at 10.40. This means that the stock has a potential downside of -14.42%.
Issuer Forecast Upside
Wallstreet Target Price - -
Analysts Target Price - -
ValueRay Target Price 8.9 -14.4%