(PURE) Purefun - Ratings and Ratios

Purefun Group AB (publ), a subsidiary of Money Never Sleeps Holding AB, specializes in multi-brand e-commerce and direct-to-consumer retail across Sweden, Norway, Denmark, and Finland. The company operates through various websites, including vuxen.se, vuxen.no, vuxen.dk, vuxen.fi, kondomeriet.com, doggie.se, and doggie.no. Its product portfolio encompasses sexual health items like contraceptives and condoms, adult toys, and pet products. Additionally, Purefun manufactures massage oils, lubricants, and cosmetics, offering these to European retailers and distributors. The company also provides logistics and property rental services. Established in 2005, Purefun is headquartered in Helsingborg, Sweden.

From a technical standpoint, Purefuns stock (Ticker: PURE) on the Stockholm exchange shows an average 20-day volume of 1238, with a last price of 12.20. The moving averages indicate a short-term trend near 12.34 (SMA20) and 12.50 (SMA50), with a longer-term average of 11.17 (SMA200). The Average True Range (ATR) of 0.99 suggests moderate volatility. Fundamentally, the companys market cap is 144.48M SEK, with a high P/E of 71.67 and a P/B ratio of 1.55, indicating a valuation slightly above book value. The P/S ratio of 0.69 and RoE of 2.13% reflect current profitability challenges.

3-Month Forecast: - Technical Outlook: The stock is trading near its SMA20 and SMA50, with the SMA200 below, suggesting potential bearish pressure. Low liquidity may lead to volatility. - Fundamental Outlook: The high P/E ratio raises concerns about overvaluation. The low P/S and RoE suggest profitability issues, which could impact investor sentiment. - Price Target: Based on technical and fundamental analysis, the stock may consolidate between 12.00 and 12.50 in the next quarter, with a neutral to slightly negative bias due to valuation concerns and profitability challenges.