(SKIS-B) SkiStar (publ) - Ratings and Ratios

SkiStar AB (publ) is a Swedish company that operates a portfolio of Alpine ski resorts across Sweden and Norway. Established in 1964, the company has built a reputation around its diverse offerings in the leisure and hospitality sector. Its operations are segmented into three main areas: mountain resort operations, property development, and hotel management. This structure allows SkiStar to capture multiple revenue streams, enhancing its resilience against seasonal fluctuations.

The companys core business includes ski and bike rentals, lift passes, and accommodation services. Beyond skiing, SkiStar has expanded into summer activities such as climbing parks, trail cycling, hiking, padel courts, and golf facilities. This diversification strategy aims to attract visitors year-round, reducing dependence on winter sports alone. Additionally, SkiStar engages in property development, investing in land investment, development, and sales, which provides a steady income stream and strategic growth opportunities.

Under the SkiStar brand, the company operates hotels that offer a comprehensive experience, including lodging, dining, and various amenities. This vertical integration allows SkiStar to control key aspects of the customer experience, enhancing service quality and customer satisfaction. Furthermore, the company manages a vacation club, adding a recurring revenue element to its business model.

From a financial perspective, SkiStar AB (publ) is listed on the Stockholm Stock Exchange (ST) under the ticker symbol SKIS-B. As of the latest data, the company has a market capitalization of 13,143.67M SEK. Key valuation metrics include a trailing P/E ratio of 29.58 and a forward P/E of 30.58, indicating expectations of continued growth. The price-to-book (P/B) ratio stands at 4.10, while the price-to-sales (P/S) ratio is 2.80, suggesting a premium valuation relative to book value and sales.

Investors considering SkiStar AB should focus on its ability to maintain high occupancy rates across its resorts and hotels, as well as the profitability of its property development activities. The companys strategy to expand into summer tourism and its investment in enhancing guest experiences are key factors to monitor. SkiStars financial health, operational efficiency, and competitive positioning in the leisure industry are critical for assessing its long-term investment potential.