The Swatch Group AG is a leading global watchmaker that designs, manufactures, and sells a wide range of finished watches, jewelry, and watch movements and components. The company operates through two main segments: Watches & Jewelry and Electronic Systems.
The Watches & Jewelry segment is responsible for designing, producing, and commercializing watches and jewelry under a diverse portfolio of brands, including Breguet, Harry Winston, Blancpain, and Omega, among others. These brands offer a wide range of watch styles, from luxury timepieces to affordable fashion watches, catering to different tastes and preferences.
The Electronic Systems segment focuses on the design, production, and commercialization of electronic components, as well as sports timing activities. This segment provides a range of products and services, including assembly, research and development, administration, polishing, logistics and distribution, and customer services. Additionally, it offers specialized products such as hard material products, microelectronics, watch cases and crowns, miniature low-frequency quartz crystals, thin wires, miniature batteries, watch dials, watch hands, bracelets, sports timing technology and equipment, precision parts, and assembly electronic components.
Beyond its core watchmaking business, the Swatch Group AG also engages in various other activities, including retail, communication, real estate, real estate management, finance, reinsurance, and art center businesses. This diversified approach enables the company to leverage its expertise and resources to explore new opportunities and revenue streams.
With a rich history dating back to 1983, the Swatch Group AG is headquartered in Biel/Bienne, Switzerland, and has established itself as a prominent player in the global watchmaking industry. The company's commitment to innovation, quality, and style has earned it a reputation for excellence, and its products are sought after by watch enthusiasts and fashion-conscious consumers alike.