(GSY) goeasy - Ratings and Ratios

Naval here. Let me break down goeasy Ltd. (GSY) for you. This company is a key player in Canadas non-prime consumer financing space. They operate through three main brands: easyhome, easyfinancial, and LendCare. Think of them as the go-to for Canadians who dont fit the mold of traditional banking customers.

Under the hood, goeasy runs two core segments: Easyfinancial and Easyhome. Easyfinancial is all about lending—unsecured and secured installment loans, home equity loans, and vehicle financing. They also cover niche areas like powersports, recreational vehicles, home improvements, and healthcare financing. On the other side, Easyhome leases out furniture, appliances, electronics, and even offers unsecured lending products. They’re essentially making big-ticket items accessible to people who might not have the upfront cash or perfect credit.

Looking at the numbers, goeasy has a market cap of $2.79 billion CAD. Their P/E ratio is 10.18, with a forward P/E of 8.28, suggesting the market expects earnings growth. The P/B ratio is 2.35, indicating their book value is solid relative to their stock price. Their P/S ratio of 3.49 shows theyre generating decent revenue per dollar of their market value.

Investors should note that goeasy has been around since 1990, and in 2015, they rebranded from easyhome Ltd. to goeasy Ltd. They’re headquartered in Mississauga, Canada, and have built a reputation for serving a segment often overlooked by traditional banks. Their profitability metrics are healthy, and they’ve managed their debt levels well, which is crucial in the consumer finance space.

For fund managers, goeasy’s consistent cash flows and diversified revenue streams make them a stable pick. They’re not just another lender; they’re building a brand that resonates with a specific demographic. Their expansion into new financial products and their strong online presence are signals of a company looking to scale responsibly. If you’re eyeing the Canadian consumer finance sector, goeasy is definitely one to watch.