(690D) Qingdao Haier - Ratings and Ratios

Haier Smart Home Co., Ltd., listed on the XETRA under ticker symbol 690D, is a global leader in the smart home appliance industry. The company specializes in the research, development, production, and distribution of a wide range of smart home appliances, including refrigerators, washing machines, air conditioners, and kitchen appliances. Haier also offers integrated smart home solutions that leverage IoT technology to create interconnected ecosystems for households. Beyond its core appliance business, the company provides logistics services, manufactures components such as plastics and electronics, and engages in technology development, including software and information products. Additionally, Haier offers a diverse array of services, including digital product sales, international freight forwarding, sanitary ware, and professional construction operations. The company’s commitment to innovation is evident in its focus on big data, AI, and AR applications, as well as its investment in health-related home appliances and energy-saving technologies. Since its rebranding in June 2019, Haier Smart Home Co., Ltd. has continued to expand its portfolio, solidifying its position as a comprehensive smart home solutions provider. Headquartered in Qingdao, China, the company was founded in 1984 and has grown into a global entity with a strong emphasis on R&D and sustainability.

From a financial perspective, Haier Smart Home Co., Ltd. has a market capitalization of 25.313 billion EUR, reflecting its significant presence in the global market. The company’s valuation metrics indicate a P/E ratio of 6.77 and a forward P/E of 6.00, suggesting a relatively undervalued stock. The price-to-book ratio stands at 1.12, while the price-to-sales ratio is 0.09, indicating efficient operations. The return on equity (RoE) of 16.83% highlights strong profitability. On the technical front, the stock is trading at 1.62 EUR, below its SMA20 (1.74) and SMA50 (1.82) levels, but slightly above the SMA200 (1.71). The average true range (ATR) of 0.05 indicates low volatility, with an average trading volume of 68,167 shares over the past 20 days.

3-month forecast: Based on the and , Haier Smart Home Co., Ltd. is expected to experience sideways to slightly upward movement in its stock price. Support is likely at the SMA200 level of 1.71, with resistance at the SMA50 level of 1.82. If the stock breaches the SMA50, it could target the 1.90 level. Conversely, a breakdown below the SMA200 may lead to a retest of the 1.60 level. The RSI, currently not provided, would be a key indicator to watch for potential overbought or oversold conditions. Fundamentally, the company’s strong RoE and low P/E ratio suggest continued investor confidence, potentially driving moderate price appreciation over the next quarter.