ADS 📈 adidas - Overview

adidas AG is a global leader in the design, development, production, and marketing of athletic and sports lifestyle products, with a presence in key regions including Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. The company's product portfolio is diverse, encompassing footwear, apparel, and accessories such as bags and balls, all of which are sold under the iconic adidas brand. Additionally, adidas AG offers specialized products like golf footwear and apparel under the adidas Golf brand, as well as outdoor footwear under the Five Ten brand, catering to specific sports and activities.

The company's distribution strategy is multi-channel, allowing it to reach a wide range of customers. It operates its own retail stores, where customers can experience the brand firsthand. Furthermore, adidas AG partners with franchisees to open mono-branded stores and shop-in-shops, expanding its retail footprint. The company also sells its products through wholesale channels, supplying to other retailers, and via its e-commerce platform, providing a convenient online shopping experience. This approach enables adidas AG to maintain a strong brand presence across different sales channels.

With a history dating back to 1920, adidas AG has evolved significantly over the years. Initially known as adidas-Salomon AG, the company changed its name to adidas AG in June 2006, reflecting its focus on the core adidas brand. Headquartered in Herzogenaurach, Germany, adidas AG is listed on the XETRA stock exchange under the ticker symbol ADS, with its common stock identified by the ISIN code DE000A1EWWW0. The company is classified under the GICS Sub Industry: Footwear, recognizing its specialization in this sector. For more information, investors and customers can visit the company's website at https://www.adidas-group.com.